It’s the prerequisite for the rest of your Web site education. Learn to identify the different parts that together make a Web site tick.
With a little bit of patience and a lot of research, you can build your own Web site. We can help you with the research.
Learn how to mix marketing prowess with technical savvy to get your Web site in front of your target audience and maximize conversions.
By Hostway
A pay per click (PPC) campaign can help drive traffic to your Web site, especially if you don’t have top organic search engine rankings. Pay per click is a business model that requires advertisers to choose keywords, create ads to display on the search engine results pages and pay a set amount every time someone clicks on their ads. continue »
By Enzo F. Cesario
Advertising should be part of any growing business. Regardless of what your business does, customers have to know about your product or service in order for them to use it. As the Internet becomes a primary source for consumer knowledge and increasingly, purchasing, it’s imperative that your company gets its message out through this medium. However, advertising on the Internet works differently than traditional advertising in that the customer must find the business instead of a business coming to the customer. continue »
By Hostway
Sending an electronic company newsletter is a great way to build customer loyalty and keep your brand top-of-mind between purchases. Here’s a checklist to help you get started with your enewsletter. continue »
By Hostway
Search engine marketing covers all the activities you do to drive search engine traffic to your Web site. It isn’t difficult, but it requires a great deal of attention to detail. We’ve created a checklist to help you plan or manage all the pieces of your SEM strategy. continue »
By Hostway
Pay per click (PPC) advertising continues to be one of the most cost effective and measurable marketing mediums available. Campaigns are becoming more sophisticated to increase the return on investment. The PPC experience should be seamless: the search engine ad catches visitors’ attention with an offer and the ad leads to a offer-specific landing page that provides the offer details and tells visitors how to sign-up. continue »
By Hostway
If a recent layoff has kicked your entrepreneurial spirit into overdrive, an online business might be just the thing for you. continue »
The word “advertising” calls to mind slick TV ads and high-end lifestyle photography created in super-expensive Madison Avenue offices — leaving many businesses to think they can’t afford to advertise their Web sites. In reality, you can advertise your Web site no matter how much money you have to spend. continue »
It’s hardly an exaggeration to say that everyone uses search engines today. That’s what makes search engine advertising a great way to connect with your target audience. Even better, you can target your ads based on keywords, and you only pay if a prospect clicks your ad. continue »
Keywords trigger your ads on the search engine. They ensure that your message reaches someone who likely has a high level of interest in your product. You can increase your ads’ effectiveness by choosing keywords that are: continue »
Search engine ads are short. You’ll need to choose your words carefully in order to make each one work toward your advertising goals. Consider how you can motivate readers to act. Will you appeal to their fears, happiness, insecurities or sense of humor? Knowing the effect you hope to produce will help you choose the right words. continue »