It’s the prerequisite for the rest of your Web site education. Learn to identify the different parts that together make a Web site tick.
With a little bit of patience and a lot of research, you can build your own Web site. We can help you with the research.
Learn how to mix marketing prowess with technical savvy to get your Web site in front of your target audience and maximize conversions.
Google, Yahoo and Bing are currently the most popular search engines. If you know that your audience tends to use one more than the other, your choice is clear. If you’re on a tight budget, you may want to price your first-choice keywords on each search engine and go for lowest cost option. continue »
In 2005, Google began considering landing page quality in its AdWords ranking algorithm. Yahoo was quick to follow. The idea was to price the low-quality, sketchy advertisers out of the market and offer searchers a better search experience. Your landing page quality score and the cost of your keywords determine your AdWords ranking. So, building a high quality landing page can help you achieve a higher ranking and save money. continue »
Banner ads are an excellent way to get your link on another Web site and to expose a larger audience your message or products. A banner ad is usually a horizontal or vertical rectangle that includes graphic and text elements and sometimes animations. They are the main source of revenue for most Web sites. continue »
Electronic newsletters can land your advertising message right in your prospect’s email inbox. Your customers sign up to receive e-newsletters, so your message is received in a welcome context. And, because readers have signed up for the e-newsletter, responses to the ads are generally higher than those for banner ads. continue »
Offline advertising is a good way to catch potential customers’ interest and bring them to your Web site. Most Web sites can benefit from combining a search engine optimization strategy with offline and online advertising. However, Web sites that are local in reach will benefit more from an offline advertising strategy because local advertising is relatively inexpensive and reaches the market directly. continue »
Being a local business does not exclude you from potential profits driven by online advertising. Since the dawn of Internet advertising, companies have been able to limit their ad exposure to a local audience using IP targeting, keywords, user account information or a mix of all three. continue »