It’s the prerequisite for the rest of your Web site education. Learn to identify the different parts that together make a Web site tick.
With a little bit of patience and a lot of research, you can build your own Web site. We can help you with the research.
Learn how to mix marketing prowess with technical savvy to get your Web site in front of your target audience and maximize conversions.
By Hostway
Getting a journalist to write about your business is an excellent way to promote your brand for free. But most small businesses aren’t making it easy for journalists to write about them. continue »
By Hostway
How can you turn new innovations, grand openings, volunteer work and charitable contributions into links to your Web site? Writing press releases with embedded links and distributing them across the newswires can give you a number of high-quality links to help your search engine ranking. continue »
By Hostway
Creating a Facebook page for your business can enhance your reputation online and give you another channel for finding and building relationships with influential bloggers, editors and reporters in your industry. In short, it’s a great tool for publicity. continue »
By Hostway
While most businesses are eyeing the sales potential of Twitter, there’s another important use of this social networking tool. Public relations (PR) traditionally is managing the flow of information about your business. But the rise of social networking is quickly transforming the field. While you can’t exactly manage conversations on Twitter, you can join them and build a positive perception of your business in the Twittersphere. continue »
Publicity is even better than advertising because it is more credible in the minds of your audience. Advertising is something you create, control and pay for. Publicity, on the other hand, is something someone else says about you. Publicity is more believable than advertising because it comes from a third party. Essentially, publicity is based on news—news that you create. continue »