By Hostway

Social bookmarking sites offer a free way to drive traffic to and raise awareness of your Web site. Social bookmarking is a way for people to save links to Web pages they like in the cloud and access them from any Internet connection. It also allows users to share bookmarked pages with each other, increasing its value to users and making it more attractive to marketers looking to gain traction with a viral marketing campaign. continue »

By Bill Platt

Everyday it seems, people are asking me about the optimum number of inbound links they need to acquire for their Web site in order to rank well in Google. continue »

By Hostway

Writing search engine friendly content for your Web site is easy when you know your goals and have a good set of keywords. All it takes is a little time and planning. continue »

By Hostway

As the holiday season approaches, online business owners are brainstorming about how to claim their share of the billions of dollars expected for this year’s online holiday sales. continue »

By Hostway

Search engine marketing covers all the activities you do to drive search engine traffic to your Web site. It isn’t difficult, but it requires a great deal of attention to detail. We’ve created a checklist to help you plan or manage all the pieces of your SEM strategy. continue »

By Titus Hoskins

After years of running Web sites and earning a full-time online income, I am constantly reminded that it all comes down to keywords. Actually, it all comes down to obtaining top rankings for your profitable keywords in the search engines, mainly Google. continue »

By Karon Thackston

Following in the footsteps of Rand Fishkin and Guy Kawasaki, I decided to come up with my own list of don’ts.

There is no shortage of don’ts when it comes to SEO copywriting. It seems this niche got off to a rough start many years ago when early comers somehow misconstrued the core principles of the trade. Allow me to elaborate on how not to write SEO copy. continue »

By Lauren Hobson

Most of us are well aware that the search engines frequently change their algorithms to improve search results for users (and foil spammers), which can make it challenging for small businesses just to keep up. But as Web technology continues to evolve, it also creates new opportunities for small businesses to improve their SEO strategies and boost their rankings as well. Social media (sites like Facebook, Twitter, LinkedIn, Technorati, Digg, etc.) provide an excellent opportunity for small businesses to not only promote their products and services online, but also to gain significant ground in the search engine results. continue »

By Scott Buresh

In recent weeks, we’ve noticed a surge in clients calling us to ask questions like “what’s up with Bing?” Or, “are you optimizing for Bing?” Even “are you taking advantage of Bing?” continue »

By Hostway

Submitting an XML site map with a link to every page of your Web site is a great way to boost your search engine optimization (SEO) efforts. Sounds like a lot of work, right? It’s actually a simple copy/paste task when you use one of the free XML site map generators available on the Internet. continue »