It’s the prerequisite for the rest of your Web site education. Learn to identify the different parts that together make a Web site tick.
With a little bit of patience and a lot of research, you can build your own Web site. We can help you with the research.
Learn how to mix marketing prowess with technical savvy to get your Web site in front of your target audience and maximize conversions.
By Hostway
Submitting an XML site map with a link to every page of your Web site is a great way to boost your search engine optimization (SEO) efforts. Sounds like a lot of work, right? It’s actually a simple copy/paste task when you use one of the free XML site map generators available on the Internet. continue »
By Hostway
Site maps are a key element in your search engine optimization (SEO) strategy and an important navigation tool for your visitors. Watch this video to learn:
Video: Introduction to Site Maps.
By Hostway
Microsoft completed its rollout of Bing on June 3, 2009, replacing MSN. Billed as a “decision” engine, the new search engine has distinct features intended to make search engine results pages more useful and require less clicking. For example, when a user hovers his/her cursor over a search result, a summary of the page appears, thus providing more information without requiring a click. continue »
By Jeffrey Smith
Today’s topic is based on the importance of refreshing your on page content from time to time to toggle “the fresh content factor” to get a boost in the SERPs (search engine result pages) using SEO. continue »
By Adrian Dayton
I stumbled onto Twitter as a marketing tool completely by accident. I was looking for a way to promote a book I’m working on, and a friend suggested that I do two things: Start a blog and get on Twitter. continue »
Search engines respond to billions of keyword searches. With a little planning, you can capture a piece of the Web site traffic generated by the top Internet search engines. continue »
Increasing search engine rank is such a hot topic today that an entire industry of search engine optimizers has sprung up to help people increase their Web site’s rank with the most popular search engines. continue »
Web page optimization is a multi-part strategy you can use to increase your Web site’s search engine ranking as much as possible. Based on the theory that people tend to click on links within the first few pages of search engine results, increasing your search engine rank can also increase your Web site traffic and possibly increase your sales. Click the links below to learn some simple ways you can help your Web site rank higher with the top search engines. continue »
Meta tags are the text inserted into the head of a Web page’s code containing information such as the title, author, keywords and refresh instructions for a Web page. They once had a great impact on search engine rank, but with the rise of Google’s search engine algorithms, that has changed. continue »
The main things all major search engines look for when evaluating your Web site are content and links from external Web sites. Thus, you can increase your search engine ranking by developing keyword-rich content that is of value to your visitors and other Web sites. Techniques that fail to offer better content for your visitors or try to “trick the system” can get your Web site banned from the big search engines. continue »