It’s the prerequisite for the rest of your Web site education. Learn to identify the different parts that together make a Web site tick.
With a little bit of patience and a lot of research, you can build your own Web site. We can help you with the research.
Learn how to mix marketing prowess with technical savvy to get your Web site in front of your target audience and maximize conversions.
By Phyllis Zimbler Miller
You can get to know people on Twitter in your area of interest by participating in a tweetchat on a related subject.
It’s a stream of tweets on the same topic in real time. Imagine it as a gigantic instant messaging free-for-all on a stated topic.
First let’s talk about participating in one. Then we’ll talk about how starting one can help you market on Twitter. continue »
By Dan Kenitz
Among Twitter, Facebook, LinkedIn, MySpace, YouTube, Ning, Goobla and Punchoo, it’s nearly impossible for the small business owner to tell exactly how to log on to the social media trend. Heck, I just made up Goobla and Punchoo; the point is that in the social media world, it’s hard to tell between the gibberish and the legitimate platforms upon which business can build a rock-solid online foundation. continue »
By Merle
Social media Web sites such as Facebook and Twitter make it easy for people to come together and share opinions, experiences and thoughts on a number of topics. Smart companies understand this and are using the power of social media to connect and inform their customers, and potential customers. Referred to as “Social Media Marketing”, it’s a smart way to open the lines of communication between you and your prospects. continue »
By Julie Ann Ross
Social media optimization (SMO) is an important ingredient within your search engine optimization (SEO) and search engine marketing (SEM) campaigns. In the past, social networking sites were not much more than an oddity. Today, many have received enormous ranking authority from top search engines. If you are not leveraging these sites to improve your exposure and communicate with your niche consumer, your search engine positions are vulnerable to your competitors. continue »
By Tinu AbayomiPaul
First, let’s define the term Explosive Results for our usage.
A standard social media campaign helps spread the word about you and encourages other people to as well.
An explosive social media campaign has inherent viral exposure, inspires community-driven communication, helps make the Web a better place and even brings joy to people, however fleeting.
When you share in social media, if your goal is just to get more people to see your links, you’re on the right track, but at the same time, you’re limiting your potential. You may think that getting explosive results from social media will take more time, energy and money, but this doesn’t have to be the case. continue »
By Hostway
Social bookmarking sites offer a free way to drive traffic to and raise awareness of your Web site. Social bookmarking is a way for people to save links to Web pages they like in the cloud and access them from any Internet connection. It also allows users to share bookmarked pages with each other, increasing its value to users and making it more attractive to marketers looking to gain traction with a viral marketing campaign. continue »
By Meredith Liepelt
According to Mashable.com, a leading authority on social media, there are currently over 12 million users on Twitter. Another resource called istrategylabs.com reports that 46% of Twitter users are college grads, and another 17% have post graduate degrees. Furthermore, 47% are between age 18 and 34, and another 31% are between 35 and 49. Males and females are evenly ranked, with women accounting for 53% of users and men 47%. If your target market falls within these demographics, actively participating on Twitter is probably worth your while. continue »
By Ron Knight
Twitter is a wildly popular microblogging service. It involves writing Tweets, which are short updates of a maximum of 140 characters that tell your followers what you are up to. Although your Tweets are technically supposed to answer the question, “What are you doing?” Twitter has moved far beyond that. Tweets are used to share stories, link to photos, promote content, break news and a whole lot more. Twitter has also become an incredibly important tool for social media marketing professionals. Here are 12 ways in which Twitter can be used in your social media marketing campaign. continue »
By Lauren Hobson
Most of us are well aware that the search engines frequently change their algorithms to improve search results for users (and foil spammers), which can make it challenging for small businesses just to keep up. But as Web technology continues to evolve, it also creates new opportunities for small businesses to improve their SEO strategies and boost their rankings as well. Social media (sites like Facebook, Twitter, LinkedIn, Technorati, Digg, etc.) provide an excellent opportunity for small businesses to not only promote their products and services online, but also to gain significant ground in the search engine results. continue »
By Hostway
Twitter is a useful tool for engaging your customers in a conversation and driving traffic to your Web site. Watch this video to learn how to: