It’s the prerequisite for the rest of your Web site education. Learn to identify the different parts that together make a Web site tick.
With a little bit of patience and a lot of research, you can build your own Web site. We can help you with the research.
Learn how to mix marketing prowess with technical savvy to get your Web site in front of your target audience and maximize conversions.
By Hostway
Want to know how people are finding your Web site? Sure, Google might send some traffic your way, but you might be surprised to learn which other Web sites link to yours. continue »
By Merle
When you hear the word “bounce”, you’re probably more inclined to associate it with a checking account, not your Web site. But for those who study and understand Web site statistics, they understand that “bounce rate” is an important measure of your Web site’s effectiveness. continue »
You’ve got a stunning Web site, you’re promoting it brilliantly, and yet, your conversion rate sits stubbornly at 3% or less. Or worse — you don’t even know what your conversion rate is. Web analytics can help you find your conversion rate and the reason it’s lower than you’d like it to be. continue »
There are many ways to get an overall snapshot of your Web site’s success and customers’ behavior, but sometimes it feels like you have to be a mathematician to understand all the graphs and numbers. continue »
Find out where your Web site traffic comes from by looking at the referrer URLs in your Web analytics software. The referrer URL is the last Web address your site visitor browsed before clicking to your site. continue »
The measurements most useful to you depend on the goal of your Web site. Many companies with a product or service to sell make the mistake of focusing on the number of visitors to their sites. For a Web site designed to sell, sales are a much better indication of the Web site’s success. continue »