By Melissa J Luther
Older Web sites seem to have an advantage when it comes to search engine rankings, but a site’s age alone is not a primary factor in its ranking. continue »
by Melissa J Luther
You are collecting analytics data on your Web site, but there’s just so much of it, and you have so little time to analyze it. continue »
By Melissa J Luther
Privacy on the Internet has been in the news lately, as various social media platforms struggle with how to encourage more sharing while still protecting users’ privacy. continue »
By Melissa Luther
Google’s already powerful Web site Analytics service recently became even better with the addition of a new feature called Intelligence. This newest enhancement to Analytics, still in beta, automatically alerts you to marked changes in your site metrics over a defined time period. Google has pre-loaded several alerts that it considers important, and allows you to create additional alerts based on your needs. continue »
By Monique Martin
It’s fun to look at your dashboard. But what about the rest of the data? How can you use that information to make your site perform better? Analytics shouldn’t be passive. They should tell you what you’re doing right and how to do more of it — and what you’re doing wrong and how to change your methods. Here are five data sets that can help you dig deeper and create actionable goals. continue »
By Joanna Fletcher
When you go to a Web site, that Web site’s server sends a (hopefully unique) number to your Web browser, sometimes known as a cookie or USI (unique session identifier). Every time that Web site is accessed again, for example by clicking a link to another page on the Web site, the browser resends the cookie so that the server knows what to send and where. The cookie makes it faster and easier for customers to move around your Web site. continue »
By Meredith Barnhill
Users who visit a Web site are also called “visitors.” For analytical purposes, they are divided up into two groups: unique users and returning users. How many and what types of users affect a Web site’s rating within Internet measurement companies like Nielsen and can directly affect your page rank within a search engine like Google. continue »
By Monique Martin
You worked hard to create an impressive marketing campaign for your new product. You built a custom landing page, or six. But not everyone made a purchase. You can maximize the return on your efforts by having a secondary goal. This safety net call to action can help refunnel sales by building your marketing database. continue »
By Samantha Gluck
Small business owners often use Internet cookies to gather data about prospects or customers visiting their sites. This can be a helpful exercise in streamlining the marketing process to align with customer preferences and tastes; however, there comes a point where this type of information gathering can become intrusive and scare off potential business. continue »
By Simon Wright
You spend a lot of money enticing people to your Web site, so it’s vital that you devote just as much attention to getting them to complete a purchase. Poor sales conversion rates are the bane of many businesses, but Web analytics can help isolate where the leaks are, enabling you to apply a targeted remedial plan. continue »
