By Melissa J. Luther
In the competitive world of the Internet, it’s not enough to just have a Web site, your site should be working for you. How can you know if your site is working for you? Set up goals for Google Analytics (GA) to track. continue »
By Jen Brister
If you’re relatively new to Web site creation, you might be wondering how to measure ROI, or return on investment, for your Web site. In order to determine if your Web site is bringing in more money than you are spending to create it, you need to figure out exactly how much money you are making on the site and how you are making it. continue »
By Melissa J. Luther
An HTTP cookie—usually just called a cookie—stores useful information about your Web site’s visitors. Cookies do not collect personal information, but they can recognize individual visitors. Most analytics programs use some combination of tracking cookies and IP addresses to track visitors’ activities. continue »
By Monique Martin
You’ve built your Web site and signed up for Google Analytics. The reports are full of juicy numbers, but you aren’t sure how to translate those numbers into making your Web site more profitable. Google Analytics’ goal setting can help. Even if you don’t have a traditional ecommerce site and use your site just for lead generation, Google Analytics goal tracking can give you valuable information about customer conversions. continue »
By Vilie Farah
When it comes to providing personal information, many Web site visitors feel uneasy. When collecting information from the visitors of your Web site, try to put yourself in their shoes. Numerous Web sites ask these people for personal information on a daily basis. Filling out registration forms and polls is mostly seen as annoying and unpleasant. continue »
By Julie Bombacino
Unlike neighboring gas stations or the two local grocery stores, knowing just who your competition is online isn’t as easy as looking out the window. So before you assume you know who your competitors are, go to Google and type in your main keyword/phrases. Who’s paying to be there? Who’s got the top natural search listings? Like it or not, these are your competitors. Take note. continue »
By Bill Wynne
The Google Trends Web site was made public in 1996 but many marketers on the Internet don’t know about it. Some know but don’t understand it and so don’t get the benefits out of it that are possible.
The Google Trends Web site is a service offered by Google to users that want to get some fantastic data about keyword searches in the Google search engine. For example if you wanted to know how popular Levi jeans were over the past six years you could type in “Levi Jeans” and get data that would show you the search trend for Levi Jeans. It will not only give you the search trend but you can begin to focus the searches on country, city or even by language. continue »
By Monique Martin
You’re reading your latest Web analytics report, but it might as well be Greek. What does it all mean? Here’s a quick primer on hits and pageviews that will help you make sense out of it all. continue »
By Tammy Elizabeth Southin
You have a small business, and you have the Web site; now what? If you are not selling items directly through your site, you might be wondering if those uncluttered pages with the right amount of graphics are being read or being ignored. Do Web analytics matter to your business if you don’t have an ecommerce site? continue »
By Simon Wright
Managing directors often judge their company’s Web site purely on sales that are directly logged. However, the Internet’s value to consumers is greater than just the ability to make purchases. Consumers frequently use it to research services that they then purchase either in a face-to-face setting or via telephone. Therefore, to properly understand your Web site return, you need to track offline conversions from online sales leads. continue »
