By Hostway

The Web is a visual medium, and people are likely to notice your design before anything else. So, if you’re a beginner designing your own Web site, you’ll need the right tools to create a quality end-product.

The most common way to design and code a Web site for professionals and amateurs alike is to build a template in Adobe Photoshop, then pull it into Dreamweaver for coding, text and images. Read the rest of this entry »

By Lee Monroe

Your Web site is designed, the CMS works, content has been added and the client is happy. It’s time to take the Web site live. Or is it? When launching a Web site, you can often forget a number of things in your eagerness to make it live, so it’s useful to have a checklist to look through as you make your final touches and before you announce your Web site to the world. Read the rest of this entry »

Experts agree that every page of your Web site is a landing page because you never know where visitors will enter. But when most people use the word “landing page”, they’re talking about a Web page designed for a specific offer. Read the rest of this entry »

The clock starts the instant people click to your landing page — they’re skimming your page, your images and more importantly, your words to make the snap decision whether to do business with you. Read the rest of this entry »

All of the conventional wisdom tells you to keep it short when it comes to Web pages. But is there ever a time when a long page is appropriate? Read the rest of this entry »

When visitors come to your landing page via search engines, they’re likely to click back to the search engine and check out your competitors — bouncing back and forth between landing pages and the search engine results page. Read the rest of this entry »

When you launch a marketing campaign, you need to test your landing pages with customers. No matter how hard you try, you don’t know how your customers will react to your pages without testing them. You’re too close to your company and your products to see yourself through your customers’ eyes. Read the rest of this entry »

An HTML editor is a software program that allows you to create and edit code using HTML and other programming languages. Read the rest of this entry »

Adobe Flash is an authoring program that allows you to add animation and interactivity to your Web pages. Read the rest of this entry »

If you want to add PHP functionality to your Web site, you don’t always have to start from scratch. Many open source scripts are already available for free download on the Internet. All you need is a Web hosting plan that supports PHP and in most cases MySQL for complete functionality. Read the rest of this entry »