It’s the prerequisite for the rest of your Web site education. Learn to identify the different parts that together make a Web site tick.
With a little bit of patience and a lot of research, you can build your own Web site. We can help you with the research.
Learn how to mix marketing prowess with technical savvy to get your Web site in front of your target audience and maximize conversions.
By Hostway
A pay per click (PPC) campaign can help drive traffic to your Web site, especially if you don’t have top organic search engine rankings. Pay per click is a business model that requires advertisers to choose keywords, create ads to display on the search engine results pages and pay a set amount every time someone clicks on their ads. continue »
By Hostway
Online sales continue to grow despite the economy’s overall sluggishness. And with the holidays just around the corner, there’s no better time to start selling your products online. We’ve created a list to help you get started and organize your project along the way. continue »
By Hostway
When you’re the boss, getting motivated and quickly seeing how more customers can increase your profits isn’t hard. Think big, just make sure your expectations can be met. It’s a lot easier to feel good about a 2 percent increase if your initial goal isn’t to double your revenue. continue »
By Angela Hribar
Virtually every company has a Web site — that’s a given. But with the volume of professionals going online for work-related purposes, you need more than a Web site to command maximum visibility and generate attention for your products and services. continue »
By Hostway
It’s been a tough year for sales, and we’re moving into the home stretch. Here are five tips to help you boost sales and reach your revenue goals as the 2009 shopping season gets underway. continue »
By Hostway
As the holiday season approaches, online business owners are brainstorming about how to claim their share of the billions of dollars expected for this year’s online holiday sales. continue »
By Hostway
Search engine marketing covers all the activities you do to drive search engine traffic to your Web site. It isn’t difficult, but it requires a great deal of attention to detail. We’ve created a checklist to help you plan or manage all the pieces of your SEM strategy. continue »
By Hostway
Nine years ago, Rolf and Susan Hansen turned their part-time, online save-the-date wedding magnet Web site into a full-time business. The husband-and-wife team developed innovative designs and set to work marketing their products until the business really took off. continue »
By John Metzler
Small business owners may not have the resources to invest heavily in their Web presence and finding solutions to problems can be like finding a needle in a haystack. You know something’s wrong but don’t have the faintest idea how to fix it. Is it a technical issue? Are your ads not performing well? Don’t know what kind of traffic you’re getting? Web site problems can fall into a myriad of categories. So if you think your Web site sucks, a) it probably does, and b) you should read on. continue »
You’ve built a Web site, and you’re getting a decent amount of traffic. Now it’s time to make some money! We’ve compiled seven ideas on how you can turn a profit from your Web site, or at least make it pay for itself. continue »