Nov 17
How to Start a Business
Running Your Business, Start a BusinessBy Hostway
Starting a business? No matter what product or service you plan to sell, your success depends on how well you complete the following steps: continue »
Anatomy of a Web Site
It’s the prerequisite for the rest of your Web site education. Learn to identify the different parts that together make a Web site tick.
Do It Yourself
With a little bit of patience and a lot of research, you can build your own Web site. We can help you with the research.
Drive Traffic to Your Site
Learn how to mix marketing prowess with technical savvy to get your Web site in front of your target audience and maximize conversions.
Nov 11
Create Customer Loyalty with Your Online Brand
Branding, Running Your BusinessBy Hostway
Your brand is more than your logo and color palette. It’s what customers and potential customers think of you. For decades, if not centuries, businesses have worked to create positive associations with their logos, products and all other customer touch-points. continue »
Nov 04
Pay per Click Checklist
Drive Traffic to Your Web Site, advertisingBy Hostway
A pay per click (PPC) campaign can help drive traffic to your Web site, especially if you don’t have top organic search engine rankings. Pay per click is a business model that requires advertisers to choose keywords, create ads to display on the search engine results pages and pay a set amount every time someone clicks on their ads. continue »
Oct 21
Ecommerce Checklist
Do It Yourself, Shopping CartsBy Hostway
Online sales continue to grow despite the economy’s overall sluggishness. And with the holidays just around the corner, there’s no better time to start selling your products online. We’ve created a list to help you get started and organize your project along the way. continue »
Sep 30
Make Plans to Grow Your Business
Increase sales, Running Your BusinessBy Hostway
When you’re the boss, getting motivated and quickly seeing how more customers can increase your profits isn’t hard. Think big, just make sure your expectations can be met. It’s a lot easier to feel good about a 2 percent increase if your initial goal isn’t to double your revenue. continue »
Sep 28
Beyond Your Web Site: Nine Ways to Build an Online Presence
Drive Traffic to Your Web Site, Guest Article, Increase sales, Quick Tips, Running Your BusinessBy Angela Hribar
Virtually every company has a Web site — that’s a given. But with the volume of professionals going online for work-related purposes, you need more than a Web site to command maximum visibility and generate attention for your products and services. continue »
Sep 16
Online Marketing Tips to Increase Sales
Drive Traffic to Your Web Site, Quick TipsBy Hostway
It’s been a tough year for sales, and we’re moving into the home stretch. Here are five tips to help you boost sales and reach your revenue goals as the 2009 shopping season gets underway. continue »
Sep 09
Ten Ways to Raise Your Profile on Search Engines this Holiday Season
Drive Traffic to Your Web Site, Quick Tips, Search Engine TrafficBy Hostway
As the holiday season approaches, online business owners are brainstorming about how to claim their share of the billions of dollars expected for this year’s online holiday sales. continue »
Sep 01
Search Engine Marketing (SEM) Checklist
Drive Traffic to Your Web Site, Search Engine Traffic, advertisingBy Hostway
Search engine marketing covers all the activities you do to drive search engine traffic to your Web site. It isn’t difficult, but it requires a great deal of attention to detail. We’ve created a checklist to help you plan or manage all the pieces of your SEM strategy. continue »
Aug 19
Turn Your Part-Time Business into a Full-Time Job
Drive Traffic to Your Web SiteBy Hostway
Nine years ago, Rolf and Susan Hansen turned their part-time, online save-the-date wedding magnet Web site into a full-time business. The husband-and-wife team developed innovative designs and set to work marketing their products until the business really took off. continue »