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Anatomy of a Web SiteDo It YourselfDrive Traffic to Your Site

Anatomy of a Web Site

It’s the prerequisite for the rest of your Web site education. Learn to identify the different parts that together make a Web site tick.

Do It Yourself

With a little bit of patience and a lot of research, you can build your own Web site. We can help you with the research.

Drive Traffic to Your Site

Learn how to mix marketing prowess with technical savvy to get your Web site in front of your target audience and maximize conversions.


How to Start a Business

Running Your Business, Start a Business

By Hostway

Starting a business? No matter what product or service you plan to sell, your success depends on how well you complete the following steps: continue »

Create Customer Loyalty with Your Online Brand

Branding, Running Your Business

By Hostway

Your brand is more than your logo and color palette. It’s what customers and potential customers think of you. For decades, if not centuries, businesses have worked to create positive associations with their logos, products and all other customer touch-points. continue »

Pay per Click Checklist

Drive Traffic to Your Web Site, advertising

By Hostway

A pay per click (PPC) campaign can help drive traffic to your Web site, especially if you don’t have top organic search engine rankings. Pay per click is a business model that requires advertisers to choose keywords, create ads to display on the search engine results pages and pay a set amount every time someone clicks on their ads. continue »

Ecommerce Checklist

Do It Yourself, Shopping Carts

By Hostway

Online sales continue to grow despite the economy’s overall sluggishness. And with the holidays just around the corner, there’s no better time to start selling your products online. We’ve created a list to help you get started and organize your project along the way. continue »

Make Plans to Grow Your Business

Increase sales, Running Your Business

By Hostway

When you’re the boss, getting motivated and quickly seeing how more customers can increase your profits isn’t hard. Think big, just make sure your expectations can be met. It’s a lot easier to feel good about a 2 percent increase if your initial goal isn’t to double your revenue. continue »

Beyond Your Web Site: Nine Ways to Build an Online Presence

Drive Traffic to Your Web Site, Guest Article, Increase sales, Quick Tips, Running Your Business

By Angela Hribar

Virtually every company has a Web site — that’s a given. But with the volume of professionals going online for work-related purposes, you need more than a Web site to command maximum visibility and generate attention for your products and services. continue »

Online Marketing Tips to Increase Sales

Drive Traffic to Your Web Site, Quick Tips

By Hostway

It’s been a tough year for sales, and we’re moving into the home stretch. Here are five tips to help you boost sales and reach your revenue goals as the 2009 shopping season gets underway. continue »

Ten Ways to Raise Your Profile on Search Engines this Holiday Season

Drive Traffic to Your Web Site, Quick Tips, Search Engine Traffic

By Hostway

As the holiday season approaches, online business owners are brainstorming about how to claim their share of the billions of dollars expected for this year’s online holiday sales. continue »

Search Engine Marketing (SEM) Checklist

Drive Traffic to Your Web Site, Search Engine Traffic, advertising

By Hostway

Search engine marketing covers all the activities you do to drive search engine traffic to your Web site. It isn’t difficult, but it requires a great deal of attention to detail. We’ve created a checklist to help you plan or manage all the pieces of your SEM strategy. continue »

Turn Your Part-Time Business into a Full-Time Job

Drive Traffic to Your Web Site

By Hostway

Nine years ago, Rolf and Susan Hansen turned their part-time, online save-the-date wedding magnet Web site into a full-time business. The husband-and-wife team developed innovative designs and set to work marketing their products until the business really took off. continue »