Although the term “cloud” is seeing increasing use, it’s necessary to clarify what portion of “the cloud” is of interest to a particular audience. For small and medium businesses (SMBs), there are generally two areas of relevance in the evolution of IT services to the cloud. The first is the application layer, commonly referred [...]
by Melissa J Luther
You are collecting analytics data on your Web site, but there’s just so much of it, and you have so little time to analyze it. continue »
By Melissa J Luther
Privacy on the Internet has been in the news lately, as various social media platforms struggle with how to encourage more sharing while still protecting users’ privacy. continue »
By Melissa Luther
Google’s already powerful Web site Analytics service recently became even better with the addition of a new feature called Intelligence. This newest enhancement to Analytics, still in beta, automatically alerts you to marked changes in your site metrics over a defined time period. Google has pre-loaded several alerts that it considers important, and allows you to create additional alerts based on your needs. continue »
By Monique Martin
It’s fun to look at your dashboard. But what about the rest of the data? How can you use that information to make your site perform better? Analytics shouldn’t be passive. They should tell you what you’re doing right and how to do more of it — and what you’re doing wrong and how to change your methods. Here are five data sets that can help you dig deeper and create actionable goals. continue »
By Joanna Fletcher
When you go to a Web site, that Web site’s server sends a (hopefully unique) number to your Web browser, sometimes known as a cookie or USI (unique session identifier). Every time that Web site is accessed again, for example by clicking a link to another page on the Web site, the browser resends the cookie so that the server knows what to send and where. The cookie makes it faster and easier for customers to move around your Web site. continue »
By Meredith Barnhill
Users who visit a Web site are also called “visitors.” For analytical purposes, they are divided up into two groups: unique users and returning users. How many and what types of users affect a Web site’s rating within Internet measurement companies like Nielsen and can directly affect your page rank within a search engine like Google. continue »
By Simon Wright
You spend a lot of money enticing people to your Web site, so it’s vital that you devote just as much attention to getting them to complete a purchase. Poor sales conversion rates are the bane of many businesses, but Web analytics can help isolate where the leaks are, enabling you to apply a targeted remedial plan. continue »
By Melissa J. Luther
In the competitive world of the Internet, it’s not enough to just have a Web site, your site should be working for you. How can you know if your site is working for you? Set up goals for Google Analytics (GA) to track. continue »
By Jen Brister
If you’re relatively new to Web site creation, you might be wondering how to measure ROI, or return on investment, for your Web site. In order to determine if your Web site is bringing in more money than you are spending to create it, you need to figure out exactly how much money you are making on the site and how you are making it. continue »
By Melissa J. Luther
An HTTP cookie—usually just called a cookie—stores useful information about your Web site’s visitors. Cookies do not collect personal information, but they can recognize individual visitors. Most analytics programs use some combination of tracking cookies and IP addresses to track visitors’ activities. continue »
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