It’s the prerequisite for the rest of your Web site education. Learn to identify the different parts that together make a Web site tick.
With a little bit of patience and a lot of research, you can build your own Web site. We can help you with the research.
Learn how to mix marketing prowess with technical savvy to get your Web site in front of your target audience and maximize conversions.
By Jason O’Connor
If your business Web site doesn’t have a blog, get one. A blog, if done right, can act as a direct and indirect mechanism that brings large amounts of qualified visitors to your site, many of whom may become customers. continue »
By Angela Hribar
Virtually every company has a Web site — that’s a given. But with the volume of professionals going online for work-related purposes, you need more than a Web site to command maximum visibility and generate attention for your products and services. continue »
By Hostway
Search engine marketing covers all the activities you do to drive search engine traffic to your Web site. It isn’t difficult, but it requires a great deal of attention to detail. We’ve created a checklist to help you plan or manage all the pieces of your SEM strategy. continue »
By Hostway
There are many reasons to write a blog: to share your experiences, offer support to others facing the challenges you face, drive traffic to your business or to build a personal brand. But what about turning your blog into your business? continue »
By Hostway
WordPress is one of the most commonly used blogging tools on the Web today. It’s a powerful , open source publishing platform with an administrative interface that doesn’t require a lot of experience to use—making it one of the more attractive blogging options on the market. continue »
By Hostway
If you’re like most businesses, you know that customer retention is important, but you just haven’t found the time to create and implement a strategy. You can bet that your customers are comparison shopping online, but even small efforts can make a big difference when customers are weighing you against your competitors. Here are some simple ideas you can use to start a customer retention plan for your online business. continue »
First conceived by Google Cofounder Larry Page during his days at Stanford University, PageRank is a critical piece of Google’s success story. Google was able to return higher quality search results by adding PageRank to other, existing criteria such as keyword relevancy to gain the competitive edge it needed to propel itself to the top of the search industry. continue »
More people than ever are reading blogs. According to a 2007 eMarketer study, 94 million people— half of all Internet users — read at least one blog post a month. The company forecasts that 105 million people will read at least one blog post per month in 2008, and by 2012, that number will jump to 145 million people, or 67 percent of all Internet users. continue »
If your blog is part of your Web site and optimized with relevant keywords, it can help your site rank higher in search engines. Remember that the most important goal of your blog is to create interesting content. Artificially inserting keywords will turn readers away, and you might be penalized by search engines. So write as you would speak, and fit your keywords in naturally. continue »
If done right, a blog is the perfect place to learn interesting things in an entertaining way. Read on for 10 tips on writing a blog that people will want to read regularly. continue »