It’s the prerequisite for the rest of your Web site education. Learn to identify the different parts that together make a Web site tick.
With a little bit of patience and a lot of research, you can build your own Web site. We can help you with the research.
Learn how to mix marketing prowess with technical savvy to get your Web site in front of your target audience and maximize conversions.
Hundreds of millions of people have already created accounts with Twitter, Facebook and LinkedIn, and thousands more are signing up every day. Chances are good that your target market is using those sites as a way to connect with people and brands. It’s a great time to create a profile for your business and use these sites to your advantage. continue »
Word-of-mouth marketing has taken on a new form with social media Web sites, but the concept behind it remains unchanged. A successful word-of-mouth campaign establishes relationships with influencers in a target community and gets them to praise your Web site to their networks. continue »
You know that old saying, “You can’t please all the people all the time?” Even the companies with the best products and customer service have critics. But the Internet and social media amplify critics’ voices, giving them a large and receptive audience. It could hurt your business if you don’t have a good response. continue »
Reach a larger audience by offering really simple syndication (RSS) feeds for your regularly updated Web site content. An RSS feed is simply a page on your Web site where you post content you want to distribute. RSS aggregators such as Google Reader and MyYahoo check that page about once a day for updates and distribute updates to any of their accounts registered for your feed. continue »
It’s easy to add a really simple syndication (RSS) feed to your Web site. If you use a blogging service, you probably already have one, and all you need to do is paste your blog link into a program like Feedburner to begin distributing your content. But if you’re looking for an easy way to syndicate other types of Web content, here’s what you need to do: continue »
Now that you’ve got a feed on your Web site, you’re looking to build your audience. Fortunately, there are some easy things you can do to deliver content that people want to read and help them find out about it. continue »
It’s no surprise that more and more Web sites are adding user-generated content when it’s the foundation for success of half of the fastest-growing online brands, according to a July 2006 study by Nielsen/NetRatings. continue »
It seems like everyone has a blog these days. Blogs have become more than just diary entries with personal thoughts; they give your business a personal voice and open the lines of communication with customers. continue »
Having your own Web site is a great way to keep your family and friends informed about what’s going on in your life. A personal Web site can be used to post and share pictures, detail your experiences with a blog, keep people informed about your upcoming major life events, such as a wedding. continue »