Although the term “cloud” is seeing increasing use, it’s necessary to clarify what portion of “the cloud” is of interest to a particular audience. For small and medium businesses (SMBs), there are generally two areas of relevance in the evolution of IT services to the cloud. The first is the application layer, commonly referred [...]
You know that old saying, “You can’t please all the people all the time?” Even the companies with the best products and customer service have critics. But the Internet and social media amplify critics’ voices, giving them a large and receptive audience. It could hurt your business if you don’t have a good response. continue »
Reach a larger audience by offering really simple syndication (RSS) feeds for your regularly updated Web site content. An RSS feed is simply a page on your Web site where you post content you want to distribute. RSS aggregators such as Google Reader and MyYahoo check that page about once a day for updates and distribute updates to any of their accounts registered for your feed. continue »
It’s easy to add a really simple syndication (RSS) feed to your Web site. If you use a blogging service, you probably already have one, and all you need to do is paste your blog link into a program like Feedburner to begin distributing your content. But if you’re looking for an easy way to syndicate other types of Web content, here’s what you need to do: continue »
Now that you’ve got a feed on your Web site, you’re looking to build your audience. Fortunately, there are some easy things you can do to deliver content that people want to read and help them find out about it. continue »
It’s no surprise that more and more Web sites are adding user-generated content when it’s the foundation for success of half of the fastest-growing online brands, according to a July 2006 study by Nielsen/NetRatings. continue »
It seems like everyone has a blog these days. Blogs have become more than just diary entries with personal thoughts; they give your business a personal voice and open the lines of communication with customers. continue »
Having your own Web site is a great way to keep your family and friends informed about what’s going on in your life. A personal Web site can be used to post and share pictures, detail your experiences with a blog, keep people informed about your upcoming major life events, such as a wedding. continue »
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