Although the term “cloud” is seeing increasing use, it’s necessary to clarify what portion of “the cloud” is of interest to a particular audience. For small and medium businesses (SMBs), there are generally two areas of relevance in the evolution of IT services to the cloud. The first is the application layer, commonly referred [...]
By Simon Wright
Whether you’re launching a brand new Web site or simply enhancing an existing one, it’s vital that your implementation runs smoothly. No business wants to implement changes only to find their site is littered with faults that will reflect badly upon their brand image and prevent sales. continue »
By Simon Wright
The days when Web sites just acted as glorified online brochures are well and truly over. These days, if you aspire to being a successful business, you require a mechanism to take orders and receive payments via your Web site. continue »
By Winmark Business Solutions
Today’s accelerated rate of change and information growth means small companies will inevitably face increased competition in their market niches. Small companies need to embrace and seek out change, rather than avoid it or wait until change is forced upon them by competitors. continue »
By Jen Brister
Up-selling is one of the best ways that you can possibly make a little extra money with each sale online. When a company uses a great up-sell strategy, they can increase each sale made by 20 percent or more. When you have a company Web site, it’s easy to have your web programmer add in a few up-sell strategies to your site that will help to not only increase your sales, but will also help your customers find other products that they might need or enjoy. Here are five up-sell strategies that will get you on the road to success. continue »
By Melissa J Luther
Web visitors love video, but they get frustrated quickly by slow-loading video or video that starts and stops as playback catches up with the downloaded portion of the file. While some visitors will put up with a little inconvenience for content they really want to see, if your site provides a consistently poor video experience, viewers will leave and not return. continue »
By Melissa J Luther
At one time, Webmasters were advised to limit the amount of video on a Web site. Internet connections were slow and unreliable, and most visitors didn’t want to wait for the file to download. Today, video is hot, Internet connections are mostly high-speed, and most Web sites can benefit from the use of at least some video. continue »
By Melissa J Luther
Video Web sites are popular because people like watching video better than reading text, especially on a computer screen. There are multitudes of video hosting sites that will allow you to upload your videos to share. You can even create your own “channel” on some of those sites. Many small businesses use these sites to share recorded webinars and advertising messages. continue »
By CC Pearce
With myriad sites designed for various music interests, it is absolutely essential for new musicians to have an online presence. There are music blogs, music videos sites and social media that all allow for a band to spread its music and increase its following. continue »
By Monique Martin
Your inbox is probably full of them — the latest viral video sensations from YouTube. From piano playing cats to unfortunately placed piñata bats, silly videos have become big business. David After Dentist, a video of the funny, sometimes incoherent ramblings of an anesthetized little boy has been viewed over 58 million times, earned over $40,000 and started a family business. continue »
By Buffy Cranford
If you frequent the www.levis.com Web site, you likely noticed a few catchy plug-ins integrated on nearly every Web page. With a simple mouse click, you can pick and choose your favorite jeans and interface your top picks with Facebook. When your friends shop Levis, they are greeted with your favorite styles, along with a list of jeans other Facebook friends liked. Plus, your Facebook friends with upcoming birthdays are listed in a sidebar so you can purchase their favorite pair of jeans as a gift. continue »
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