Although the term “cloud” is seeing increasing use, it’s necessary to clarify what portion of “the cloud” is of interest to a particular audience. For small and medium businesses (SMBs), there are generally two areas of relevance in the evolution of IT services to the cloud. The first is the application layer, commonly referred [...]
By Emele Maisey
When you find that parts of your Web site have been maliciously stolen by a competitor or a scammer, whether it be an article, images or even the whole design, it’s important to have the offending site remove the copied portions as soon as possible to make sure you get credit for your hard work and to maintain the credibility of your brand. continue »
By Winmark Business Solutions
There are few better ways to promote your business than by writing good, helpful articles and sharing them on your business’s Web site.
When building your Web site, remember: Good content attracts good traffic. On an average day, 68 percent of all American adults are on the Internet, according to the PEW Internet and American Life Project. While online, the most popular activities include getting news and finding information via search engines. This means that if you’ve got good content on your site that can be found by search engines, you’ll have a natural advantage over competitors. continue »
By Paul Marshall
Web sites with more content rank better with the search engines. Any online marketing consultant will emphasize, however, that more isn’t enough. For successful search engine optimization (SEO), your site needs a steady stream of fresh, relevant content. continue »
By Hostway
You’ve penned the perfect headline. Your keywords are strategically scattered throughout pages of copy you refined for hours. You’re ready to grab your visitors’ attention and hold it all the way through to your sales pitch. But how much thought have you given to your final appeal—your call to action? continue »
By Enzo F. Cesario
Advertising should be part of any growing business. Regardless of what your business does, customers have to know about your product or service in order for them to use it. As the Internet becomes a primary source for consumer knowledge and increasingly, purchasing, it’s imperative that your company gets its message out through this medium. However, advertising on the Internet works differently than traditional advertising in that the customer must find the business instead of a business coming to the customer. continue »
By Enzo F. Cesario
Just as there are different ways of writing for novels, for advertising and for films, there is a way to write for the Internet. To find content on the Web, we use search engines. To make sure the search engines find our content we optimize it. Search engine optimization (SEO) copywriting is writing content that the reader wants to read and will be easily found and rank well with search engines. continue »
By Karon Thackston
Following in the footsteps of Rand Fishkin and Guy Kawasaki, I decided to come up with my own list of don’ts.
There is no shortage of don’ts when it comes to SEO copywriting. It seems this niche got off to a rough start many years ago when early comers somehow misconstrued the core principles of the trade. Allow me to elaborate on how not to write SEO copy. continue »
By Jeremy Gislason
The more times your customers visit your site, the more time they will have invested in your relationship and the more they will come to trust and rely on you. By building up their loyalty in this way, there is more chance that they will buy from you, follow your advice and buy your affiliate products, or click on ads that you recommend. continue »
The clock starts the instant people click to your landing page — they’re skimming your page, your images and more importantly, your words to make the snap decision whether to do business with you. continue »
The main things all major search engines look for when evaluating your Web site are content and links from external Web sites. Thus, you can increase your search engine ranking by developing keyword-rich content that is of value to your visitors and other Web sites. Techniques that fail to offer better content for your visitors or try to “trick the system” can get your Web site banned from the big search engines. continue »
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