Although the term “cloud” is seeing increasing use, it’s necessary to clarify what portion of “the cloud” is of interest to a particular audience. For small and medium businesses (SMBs), there are generally two areas of relevance in the evolution of IT services to the cloud. The first is the application layer, commonly referred [...]
Search engine ads are short. You’ll need to choose your words carefully in order to make each one work toward your advertising goals. Consider how you can motivate readers to act. Will you appeal to their fears, happiness, insecurities or sense of humor? Knowing the effect you hope to produce will help you choose the right words. continue »
It seems like everyone has a blog these days. Blogs have become more than just diary entries with personal thoughts; they give your business a personal voice and open the lines of communication with customers. continue »
A visually stunning Web site may not be user-friendly, just as site that rates high on usability may have no visual appeal. Either site will send visitors clicking the back button. If you’re redesigning your Web site or creating it for the very first time, take a look at some of the outdated Web trends below and our suggestions for alternatives. continue »
Less is more when it comes to mobile Web design. A good mobile Web site is simple and designed with users’ needs front and center. The mobile Web user wants an experience that is:
Sometimes it’s difficult to communicate what you know about your company in a meaningful and direct way. When you’re planning the content for your Web site, watch out for some of the most common writing mistakes and find out how to make your words speak volumes. continue »
The home page is the theoretical entry point to the rest of your Web site (search engines may drive visitors to other pages of your site). Unless you only sell one product or service, this page should introduce you or your company to visitors and give a general sense of how you can help them. Other pages will give them specific information. Use this page as a soft-sell opportunity to get visitors acquainted with you before you make your sales pitch. continue »
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