Although the term “cloud” is seeing increasing use, it’s necessary to clarify what portion of “the cloud” is of interest to a particular audience. For small and medium businesses (SMBs), there are generally two areas of relevance in the evolution of IT services to the cloud. The first is the application layer, commonly referred [...]
By Buffy Cranford
Whether you specialize in litigation, finances or family law, building your business and solidifying your reputation can be challenging. Even with year-round clientele and referrals, many potential clients are tech savvy and research attorneys using popular law websites. For promoting your business online, the following websites are worth consideration. continue »
By Monique Martin
Yellow Pages and old-school print business directories are rapidly becoming things of the past. But if you aren’t using their online counterparts to market your business, you’re missing a trick and a heck of a lot of traffic. Online business directories are a simple and, best of all, free way to get great exposure for your business. continue »
By Melissa J Luther
Your advertising budget is limited, and you want to be sure that you are making the best use of those funds. At one time, Yellow Pages ads were the gold standard in advertising. Most homes had a Yellow Pages book, and it was a reliable source of local business information. However, as Internet search engines have improved their local search results, have the Yellow Pages become irrelevant? continue »
By Angela Hribar
Virtually every company has a Web site — that’s a given. But with the volume of professionals going online for work-related purposes, you need more than a Web site to command maximum visibility and generate attention for your products and services. continue »
Web page optimization is a multi-part strategy you can use to increase your Web site’s search engine ranking as much as possible. Based on the theory that people tend to click on links within the first few pages of search engine results, increasing your search engine rank can also increase your Web site traffic and possibly increase your sales. Click the links below to learn some simple ways you can help your Web site rank higher with the top search engines. continue »
Submitting your Web site to Web directories can positively impact your number of visitors and your rank in search engine results. A Web directory is a database that categorizes Web pages and links to them. Directories are reviewed by editors (instead of Web crawlers), and you must submit your Web site to each directory in order to be included. continue »
The Yahoo! Directory is an index of Web sites by topic. Users can search the directory for Web sites that have been prescreened by human editors and found to be of value for that particular topic. A listing in the Yahoo! Directory can drive traffic to your Web site. continue »
There are many different parts to an SEO strategy for your Web site. This checklist will help you track your efforts and make sure you don’t miss any important elements. continue »
It’s easy to add a really simple syndication (RSS) feed to your Web site. If you use a blogging service, you probably already have one, and all you need to do is paste your blog link into a program like Feedburner to begin distributing your content. But if you’re looking for an easy way to syndicate other types of Web content, here’s what you need to do: continue »
Now that you’ve got a feed on your Web site, you’re looking to build your audience. Fortunately, there are some easy things you can do to deliver content that people want to read and help them find out about it. continue »
Business Resources