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Anatomy of a Web SiteDo It YourselfDrive Traffic to Your Site

Anatomy of a Web Site

It’s the prerequisite for the rest of your Web site education. Learn to identify the different parts that together make a Web site tick.

Do It Yourself

With a little bit of patience and a lot of research, you can build your own Web site. We can help you with the research.

Drive Traffic to Your Site

Learn how to mix marketing prowess with technical savvy to get your Web site in front of your target audience and maximize conversions.


Launch Your Mobile Online Presence

Do It Yourself, Mobile Online Presence

Mobile Web sites are rising in popularity as the number of people accessing the Internet on mobile devices continues to climb. The .mobi top-level domain signals to viewers that a Web site will load quickly and navigate easily on their mobile devices. continue »

Should I Create a Mobile Web Site?

Do It Yourself, Mobile Online Presence

A mobile Web site puts your information in the hands of your customers anywhere they go. Before you begin building your mobile Web site, ask yourself what information your customers need from you when they’re on the go. The best mobile Web sites offer actionable information that is easy to navigate and downloads quickly on mobile devices. continue »

What Is a .Mobi Web Site?

Do It Yourself, Mobile Online Presence

A .mobi Web site is just a regular Web site accessible from Internet browsers on any device, including desktop computers. But, in order to register a .mobi domain name, a site must meet specific requirements that make it easy to view and use from mobile devices such as smart phones and personal digital assistants. continue »

Map Your Mobile Web Site

Do It Yourself, Mobile Online Presence

Forget everything you know about your company, products or service for a moment and enter the mind of your customer. As you look at all of the data you need to fit on your .mobi Web site, think about how you can organize it so it makes sense to your viewer. continue »

Design Your .Mobi Web Site

Do It Yourself, Mobile Online Presence

Less is more when it comes to mobile Web design. A good mobile Web site is simple and designed with users’ needs front and center. The mobile Web user wants an experience that is:

  • Quick
  • Doesn’t incur excessive data transfer fees
  • Easy to understand continue »

Program Your .Mobi Web Site

Do It Yourself, Mobile Online Presence

Programming your .mobi Web site doesn’t have to be difficult. The mobile Web is governed by Wireless Application Protocol (WAP) 2.0, which uses Extensible Hypertext Markup Language-Mobile Profile (XHTML-MP) as the programming language. continue »

Name Your Web Site

Anatomy of a Web Site, Domain Name

Visitors will type your domain name into a browser or click it on a search engine results page before you have a chance to wow them with your Web site. It’s your first impression, so make it good. Your domain name should fit the style and tone of your Web site and clue visitors in to what they’re about to see. continue »

Choose a Top-Level Domain

Anatomy of a Web Site, Domain Name

You found a domain name that practically jumps off the page and sticks in people’s minds. Now you have to pair it with an equally memorable top-level domain (TLD). continue »

Unsponsored Top-Level Domains

Anatomy of a Web Site, Domain Name

An unsponsored top-level domain (TLD) reaches out to a wide audience. Because they are among the most familiar TLDs, they can help increase your traffic as your visitors are more likely to remember them. continue »

Sponsored Top-Level Domains

Anatomy of a Web Site, Domain Name

A sponsored top-level domain (TLD) carries certain restrictions that limit its use to a specific community of Internet users. If you serve one of these groups, using a sponsored TLD is a great way to show your affiliation and establish credibility with your audience. A sponsor manages each of the following TLDs and sets the policies governing who may register the names and how they are used. continue »