Business Resources
How to Start a Business
No CategoryBy Hostway
Starting a business? No matter what product or service you plan to sell, your success depends on how well you complete the following steps: continue »
Although the term “cloud” is seeing increasing use, it’s necessary to clarify what portion of “the cloud” is of interest to a particular audience. For small and medium businesses (SMBs), there are generally two areas of relevance in the evolution of IT services to the cloud. The first is the application layer, commonly referred [...]
By Hostway
Starting a business? No matter what product or service you plan to sell, your success depends on how well you complete the following steps: continue »
By Hostway
You’ve been collecting customer email addresses for a while, but haven’t quite made the time to design your first customer newsletter. The good news is that it’s not very hard to get started. We’ll walk you through the process of designing your newsletter. continue »
By Tom Shivers
Can my site rank better with a keyword-rich domain name? Sure.
Can my site rank better without a keyword in the domain name at all? Absolutely.
I get questions (or assumptions) like this regularly. Actually, there are many other things going on behind the scenes that impact rank, and the domain name is rarely a significant factor. continue »
By Hostway
A pay per click (PPC) campaign can help drive traffic to your Web site, especially if you don’t have top organic search engine rankings. Pay per click is a business model that requires advertisers to choose keywords, create ads to display on the search engine results pages and pay a set amount every time someone clicks on their ads. continue »
By Enzo F. Cesario
Advertising should be part of any growing business. Regardless of what your business does, customers have to know about your product or service in order for them to use it. As the Internet becomes a primary source for consumer knowledge and increasingly, purchasing, it’s imperative that your company gets its message out through this medium. However, advertising on the Internet works differently than traditional advertising in that the customer must find the business instead of a business coming to the customer. continue »
By Hostway
As the holiday season approaches, online business owners are brainstorming about how to claim their share of the billions of dollars expected for this year’s online holiday sales. continue »
By Hostway
Pay per click (PPC) advertising continues to be one of the most cost effective and measurable marketing mediums available. Campaigns are becoming more sophisticated to increase the return on investment. The PPC experience should be seamless: the search engine ad catches visitors’ attention with an offer and the ad leads to a offer-specific landing page that provides the offer details and tells visitors how to sign-up. continue »
Banner ads are an excellent way to get your link on another Web site and to expose a larger audience your message or products. A banner ad is usually a horizontal or vertical rectangle that includes graphic and text elements and sometimes animations. They are the main source of revenue for most Web sites. continue »
Electronic newsletters can land your advertising message right in your prospect’s email inbox. Your customers sign up to receive e-newsletters, so your message is received in a welcome context. And, because readers have signed up for the e-newsletter, responses to the ads are generally higher than those for banner ads. continue »
Offline advertising is a good way to catch potential customers’ interest and bring them to your Web site. Most Web sites can benefit from combining a search engine optimization strategy with offline and online advertising. However, Web sites that are local in reach will benefit more from an offline advertising strategy because local advertising is relatively inexpensive and reaches the market directly. continue »