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Anatomy of a Web SiteDo It YourselfDrive Traffic to Your Site

Anatomy of a Web Site

It’s the prerequisite for the rest of your Web site education. Learn to identify the different parts that together make a Web site tick.

Do It Yourself

With a little bit of patience and a lot of research, you can build your own Web site. We can help you with the research.

Drive Traffic to Your Site

Learn how to mix marketing prowess with technical savvy to get your Web site in front of your target audience and maximize conversions.


Find New Customers Online–Go International!

Increase sales, Running Your Business

By Hostway

Looking for ways to increase your sales while the economy plods along the path to recovery? Why not expand your target market by opening your business to the world? continue »

Ecommerce Checklist

Do It Yourself, Shopping Carts

By Hostway

Online sales continue to grow despite the economy’s overall sluggishness. And with the holidays just around the corner, there’s no better time to start selling your products online. We’ve created a list to help you get started and organize your project along the way. continue »

Ten Ways to Make Your Web Site Answer Customer Phone Calls

Quick Tips, Running Your Business

By Hostway

As a small business, it’s important to have contact with your customers. But some phone calls could easily be handled by your Web site—saving time for you and your customers. Here are some ideas for how to tweak your Web site to handle some routine calls. continue »

Online Marketing Tips to Increase Sales

Drive Traffic to Your Web Site, Quick Tips

By Hostway

It’s been a tough year for sales, and we’re moving into the home stretch. Here are five tips to help you boost sales and reach your revenue goals as the 2009 shopping season gets underway. continue »

Increase Sales with Product Reviews and Ratings

Do It Yourself, Shopping Carts

By Hostway

Recent studies show that objective third-party reviews and ratings increase sales on ecommerce Web sites. Reviews, even negative ones, can help establish credibility and trust in the minds of potential customers. And they provide customers with vital information that reduces return rates and raises post-sale satisfaction. continue »

Start an Online Business after a Layoff

Do It Yourself, advertising

By Hostway

If a recent layoff has kicked your entrepreneurial spirit into overdrive, an online business might be just the thing for you. continue »

Web Presence More Important in a Recession?

Drive Traffic to Your Web Site, Increase sales, Running Your Business

By Hostway

If the recession has you wondering where all the customers have gone, you only need to turn on your computer to find the answer. A March 2009 economic report from Pricegrabber.com shows that online consumers are spending more time searching the Internet for a deal. continue »

Find a Better Conversion Rate

Drive Traffic to Your Web Site, Web Analytics

The measurements most useful to you depend on the goal of your Web site. Many companies with a product or service to sell make the mistake of focusing on the number of visitors to their sites. For a Web site designed to sell, sales are a much better indication of the Web site’s success. continue »

Free, Downloadable PHP Scripts

Do It Yourself, Software

If you want to add PHP functionality to your Web site, you don’t always have to start from scratch. Many open source scripts are already available for free download on the Internet. All you need is a Web hosting plan that supports PHP and in most cases MySQL for complete functionality. continue »

Product Reviews and Ratings

Do It Yourself, User-Generated Content

When shopping online, customer reviews or comments help consumers make the right choices. Learning that a shoe size runs small, for example, is important when the customer can’t try on the shoe. continue »