Nov 17
How to Start a Business
Running Your Business, Start a BusinessBy Hostway
Starting a business? No matter what product or service you plan to sell, your success depends on how well you complete the following steps: continue »
Anatomy of a Web Site
It’s the prerequisite for the rest of your Web site education. Learn to identify the different parts that together make a Web site tick.
Do It Yourself
With a little bit of patience and a lot of research, you can build your own Web site. We can help you with the research.
Drive Traffic to Your Site
Learn how to mix marketing prowess with technical savvy to get your Web site in front of your target audience and maximize conversions.
Oct 28
Find New Customers Online–Go International!
Increase sales, Running Your BusinessBy Hostway
Looking for ways to increase your sales while the economy plods along the path to recovery? Why not expand your target market by opening your business to the world? continue »
Oct 21
Ecommerce Checklist
Do It Yourself, Shopping CartsBy Hostway
Online sales continue to grow despite the economy’s overall sluggishness. And with the holidays just around the corner, there’s no better time to start selling your products online. We’ve created a list to help you get started and organize your project along the way. continue »
Sep 22
Ten Ways to Make Your Web Site Answer Customer Phone Calls
Quick Tips, Running Your BusinessBy Hostway
As a small business, it’s important to have contact with your customers. But some phone calls could easily be handled by your Web site—saving time for you and your customers. Here are some ideas for how to tweak your Web site to handle some routine calls. continue »
Sep 16
Online Marketing Tips to Increase Sales
Drive Traffic to Your Web Site, Quick TipsBy Hostway
It’s been a tough year for sales, and we’re moving into the home stretch. Here are five tips to help you boost sales and reach your revenue goals as the 2009 shopping season gets underway. continue »
Aug 25
Increase Sales with Product Reviews and Ratings
Do It Yourself, Shopping CartsBy Hostway
Recent studies show that objective third-party reviews and ratings increase sales on ecommerce Web sites. Reviews, even negative ones, can help establish credibility and trust in the minds of potential customers. And they provide customers with vital information that reduces return rates and raises post-sale satisfaction. continue »
Jul 15
Start an Online Business after a Layoff
Do It Yourself, advertisingBy Hostway
If a recent layoff has kicked your entrepreneurial spirit into overdrive, an online business might be just the thing for you. continue »
Jun 29
Web Presence More Important in a Recession?
Drive Traffic to Your Web Site, Increase sales, Running Your BusinessBy Hostway
If the recession has you wondering where all the customers have gone, you only need to turn on your computer to find the answer. A March 2009 economic report from Pricegrabber.com shows that online consumers are spending more time searching the Internet for a deal. continue »
May 14
Find a Better Conversion Rate
Drive Traffic to Your Web Site, Web AnalyticsThe measurements most useful to you depend on the goal of your Web site. Many companies with a product or service to sell make the mistake of focusing on the number of visitors to their sites. For a Web site designed to sell, sales are a much better indication of the Web site’s success. continue »
May 14
Free, Downloadable PHP Scripts
Do It Yourself, SoftwareIf you want to add PHP functionality to your Web site, you don’t always have to start from scratch. Many open source scripts are already available for free download on the Internet. All you need is a Web hosting plan that supports PHP and in most cases MySQL for complete functionality. continue »