Business Resources
Social Media and Ecommerce
Ecommerce, Social Media MarketingBy Samantha Gluck
Social media platforms and ecommerce go together like cookies and milk. continue »
Although the term “cloud” is seeing increasing use, it’s necessary to clarify what portion of “the cloud” is of interest to a particular audience. For small and medium businesses (SMBs), there are generally two areas of relevance in the evolution of IT services to the cloud. The first is the application layer, commonly referred [...]
By Samantha Gluck
Social media platforms and ecommerce go together like cookies and milk. continue »
By Samantha Gluck
Photographing products for your ecommerce site yourself saves money and gives you the most control over the outcome. continue »
By Joanna Fletcher
The popularity of using video on ecommerce sites has increased dramatically. continue »
By Simon Wright
The days when Web sites just acted as glorified online brochures are well and truly over. These days, if you aspire to being a successful business, you require a mechanism to take orders and receive payments via your Web site. continue »
By Jen Brister
Up-selling is one of the best ways that you can possibly make a little extra money with each sale online. When a company uses a great up-sell strategy, they can increase each sale made by 20 percent or more. When you have a company Web site, it’s easy to have your web programmer add in a few up-sell strategies to your site that will help to not only increase your sales, but will also help your customers find other products that they might need or enjoy. Here are five up-sell strategies that will get you on the road to success. continue »
By Winmark Business Solutions
The concept of electronic procurement for a small business not yet comfortable with new technology can be overwhelming. E-procurement takes many forms and has become a requirement for doing business with the government. But the electronic procurement requirements that we describe here are not unique to the government. They are the same as a large private-sector business requires of its suppliers. Therefore, it is essential that any business at least consider these issues, whether it does business with the government or not. continue »
By Buffy Cranford
If you frequent the www.levis.com Web site, you likely noticed a few catchy plug-ins integrated on nearly every Web page. With a simple mouse click, you can pick and choose your favorite jeans and interface your top picks with Facebook. When your friends shop Levis, they are greeted with your favorite styles, along with a list of jeans other Facebook friends liked. Plus, your Facebook friends with upcoming birthdays are listed in a sidebar so you can purchase their favorite pair of jeans as a gift. continue »
By Joanna Fletcher
It’s truly a horrible moment when you lose your cell phone or your hard drive crashes. There’s the device itself, which is not an inconsiderable investment, but the real loss is the contact information stored within that device. Contact information is one of those things that builds up slowly into an invaluable resource. continue »
By Melissa J Luther
For Internet users, trusting a Web site plays a big role in decisions about visiting or purchasing on the site. One thing that boosts trust in a site is the presence of a third party trust symbol. TRUSTe is one of the leading companies providing trust seals. continue »
By Monique Martin
If you’ve just set up your first ecommerce store, you’re probably chomping at the bit for the orders to start rolling in. But, if they do, are you ready? Shipping is one of the most important aspects of any ecommerce Web site. Making sure your product is shipped quickly, securely and for the lowest rate possible can make or break a business. Here are a few tips to help you start shipping like the big boys. continue »