It’s the prerequisite for the rest of your Web site education. Learn to identify the different parts that together make a Web site tick.
With a little bit of patience and a lot of research, you can build your own Web site. We can help you with the research.
Learn how to mix marketing prowess with technical savvy to get your Web site in front of your target audience and maximize conversions.
When shopping online, customer reviews or comments help consumers make the right choices. Learning that a shoe size runs small, for example, is important when the customer can’t try on the shoe. continue »
Your ecommerce capabilities start with a shopping cart. A shopping cart is a software program that tracks the items your Web site visitors select and remove from their potential purchases. The program also captures their credit card information and calculates sales tax and shipping costs for online purchases. continue »
Shopping cart software typically includes all the features you need to create your store and design the customer experience. And that experience is central to the customer’s decision to buy because buying decisions are based mostly on how they feel about the shopping experience. Creating an intuitive, enjoyable shopping experience is the best way for you to engage your customers’ emotions in a positive way. continue »
It’s not enough just to draw visitors to your ecommerce Web site. Only slightly more than a quarter of your Web site visitors who add items to their shopping carts will actually buy them, according to data from MarketLive. You can lower your Web site’s shopping cart abandonment rate and increase your revenue with these 10 tips: continue »
Payment services can transform your Web site from a simple informational tool to a virtual storefront where customers can shop 24 hours a day, 7 days a week from the comfort of their own homes. continue »
If customers conduct any financial transactions through your Web site, you need a secure sockets layer (SSL) certificate to protect their personal and financial information from prying eyes. continue »
Online shoppers will wait a maximum of four seconds for your page to load before clicking away, according to a 2006 JupiterResearch study. Shaving seconds off your page loading times can increase your sales and your bottom line. Here are some tips for cutting your Web page load times. continue »
Whether you’re preparing product shots for your online store or posting personal snapshots online, a little preparation and editing can make your images more powerful. Read on for 10 tips for improving your online photos. continue »
Choosing the right Web hosting plan can be a daunting task with an enormous number of products and features available. Deciphering specifications and making sense of the jargon is only the first step. Finding a company you trust is equally important. continue »
Take a tour of your Web hosting plan options. You’ll discover the difference between dedicated and shared hosting and find out which type of hosting plan fits your online needs. continue »