It’s the prerequisite for the rest of your Web site education. Learn to identify the different parts that together make a Web site tick.
With a little bit of patience and a lot of research, you can build your own Web site. We can help you with the research.
Learn how to mix marketing prowess with technical savvy to get your Web site in front of your target audience and maximize conversions.
By Hostway
Get more value from your shrinking IT budget by outsourcing your routine server maintenance tasks and reallocating your staff to focus on adding value to your business. With hosted Web solutions, you can outsource without sacrificing quality or performance. continue »
By Hostway
Sending an electronic company newsletter is a great way to build customer loyalty and keep your brand top-of-mind between purchases. Here’s a checklist to help you get started with your enewsletter. continue »
By Hostway
Email marketing is one of the best ways to generate sales. The Direct Marketing Association predicts that email marketing’s return on investment (ROI) will clock in at $43.52 for every $1 spent in 2009. With numbers like that, who wouldn’t use this low-cost, high-return marketing channel?
Here’s a checklist to help you start and manage your email marketing campaigns: continue »
By Hostway
If you’re like most businesses, you know that customer retention is important, but you just haven’t found the time to create and implement a strategy. You can bet that your customers are comparison shopping online, but even small efforts can make a big difference when customers are weighing you against your competitors. Here are some simple ideas you can use to start a customer retention plan for your online business. continue »
By Tracey Lawton
As a solopreneur being able to follow-up with your clients and potential clients is crucial in growing and sustaining your business, and keeping a steady flow of new clients coming on board. However the downside is the time it takes to follow-up with each and every one of your contacts–after all spending all day following up with clients isn’t a good use of your time; you also need to spend your time on income generating activities and generating cash flow for your business. continue »
Email marketing is a highly effective way to increase your sales and draw visitors to your Web site. It has an excellent ROI — $57.25 for every dollar spent (according to a Direct Marketing Association Study cited on Clickz.com). That’s an astounding 150% greater than other forms of online marketing! continue »
It’s time to use your imagination. Visualize your perfect customers. How will you find them and convince them to give you their email addresses? continue »
You only have a few seconds to convince your prospects to open your email message and act on your offer. You have to make every word count. continue »
The CAN SPAM Act of 2004 raised the stakes for email marketers. Improper use of email now carries fines up to $11,000. continue »
The biggest email providers filter spam email messages into separate folders for their customers and make reporting spam as simple as clicking a button. Here are some general rules compiled from the America Online (AOL), Gmail and Yahoo Web sites that can get your messages out of the spam folder and into the inbox: continue »