The CAN SPAM Act of 2004 raised the stakes for email marketers. Improper use of email now carries fines up to $11,000. continue »

The biggest email providers filter spam email messages into separate folders for their customers and make reporting spam as simple as clicking a button. Here are some general rules compiled from the America Online (AOL), Gmail and Yahoo Web sites that can get your messages out of the spam folder and into the inbox: continue »

There are specific tips you can follow to increase the chances that your email is read and creates the results you’re after. Follow these ten ways to improve your email copy to get the best possible response for you next eBlast. continue »

It’s not enough just to draw visitors to your ecommerce Web site. Only slightly more than a quarter of your Web site visitors who add items to their shopping carts will actually buy them, according to data from MarketLive. You can lower your Web site’s shopping cart abandonment rate and increase your revenue with these 10 tips: continue »

Whether it’s your personal or business computer, having spam and virus software could save you a great deal of trouble and money. A virus could bring down your entire system while spyware and malware can give criminals the ability to access all of your information or even take control of your computer. A spam filter can save you time by flagging and sorting unsolicited emails from your important messages. continue »

Free email accounts are easy to use and, well, free. But because they include the provider’s domain name in the address, they carry a certain casualness to them. That’s fine for your personal account, but for business accounts, using a free email is like wearing your robe and slippers to the office. continue »

If you’re looking for a simple, inexpensive email solution that includes your domain name in your email address, POP3/SMTP accounts are for you. They’re inexpensive as a stand-alone plan, and included free in most Web hosting plans. Basically these accounts connect you to a POP3 and SMTP server for receiving and sending email messages. continue »

Internet message access protocol (IMAP) is an alternative to POP3 as a method of retrieving email messages from a server. IMAP is used in conjunction with simple mail transfer protocol (SMTP), which allows you to send email. continue »

One of the most robust email solutions, Microsoft Exchange offers users all the benefits of POP3/SMTP and IMAP email accounts in addition to advanced features such as wireless access and shared resources. continue »

One of the main benefits of having a business presence on the Web is to allow customers to buy directly from your site. Millions of shoppers love the convenience of buying online, shipping to a variety of locations and the peace of mind that comes with secure payment options—all without ever having to leave their homes. continue »