Web Resources | Everything you need to know to succeed online

By Melissa J Luther

Your email address book is your lifeline, so when you replace your computer or change your email client, you don’t want to lose it. Luckily, most email clients let you import and export this data easily. In most cases, the simplest method is to export the data to a .csv (comma separated values) file, which is a text formatted file widely accepted by most programs. Then you can save the file to a disk or jump drive and import it to your new computer. continue »

By Monique Martin

You’ve created an incredible new video demo or PowerPoint presentation, but the files are big enough to sink the Titanic. If you try to email them as they are, your email client will choke. We’ve all sat there waiting as a large file (incoming or outgoing) bogged down our email and, in some, cases, did strange and horrible things. Happily, there are a few solutions out there to help you send those enormous files. continue »

By Joanna Fletcher

Most businesses today use email so much that it can truly be called mission-critical. Email security is becoming increasingly complex as attackers try any conceivable method to get users to release valuable information. Yet every day people set up and use Gmail, YahooMail or other Web-based email addresses as their primary method of communication. Just how secure accessing your email through the Internet, even when you own the domain, requires serious consideration. continue »

By Meredith Barnhill

Apple products aren’t historically used among members of corporate America. In the past, Microsoft has catered to business needs with products like BlackBerry. The emergence of the iPhone has changed Apple’s strategy, especially since Apple supports syncing with Microsoft Exchange for iPhone 2.0 and higher. continue »

By Melissa J Luther
Microsoft Exchange 2010, while not a major upgrade, does provide some significant functionality improvements over Exchange 2007. It promises a bigger, faster messaging platform with more control over what happens to your communications, even after you’ve sent them. continue »

By Samantha Gluck

When left unchecked, spam clutters email inboxes making it difficult to locate important communications, and can carry nefarious programs such as various viruses, Trojans, and worms. A spam filter is a software program that can be installed on a network server, mail server or personal computer. This software sorts out junk mail before it even hits the inbox and has a chance to possibly infect the system with malicious code. continue »

By Meredith Barnhill

When an email “bounces,” it hasn’t been delivered to its recipient for some reason. This could be due to a recipient’s full mailbox or server error on either side. Though it may make sense to remove all addresses that bounce from your email marketing lists, there are certain situations where you would want to keep them. continue »

By Monique Martin

It’s easy to add email addresses to your mailing listings, but keeping users subscribed is something else entirely. Email marketing is the lifeblood of today’s online businesses. Making sure your subscriber base is happy and growing is key to your success. Every unsubscribe is an opportunity lost, and it’s a heck of a lot harder to get subscribers back once you’ve lost them. Here are five simple ways you can minimize unsubscribes. continue »

By Gail Seymour

If you have spent any amount of time crafting sales emails, you will know the importance of a good subject line to its overall performance. You’ll also know predicting which subject lines will set your bottom line on fire and which will leave your readers cold is more like fortune-telling than weather forecasting. Sometimes the cleverest subject lines simply don’t convert, while the real snoozers do. How can a small business test which subject lines perform the best? continue »

By Samantha Gluck

Small businesses need effective, inexpensive ways to market to a target audience. Email marketing is still a viable method available to businesses trying to get the word out about their products and services. You know what content to provide to catch the eye of potential customers, have promotions ready for the campaign, and now need a list of prospects to whom you can send the email. Buying or renting an email list of hundreds or even thousands of names is an easy way to get them, but finding a reputable vendor with fresh names is not. By following a few simple guidelines, you can make certain your investment in an email list is not a waste of time and money. continue »