Although the term “cloud” is seeing increasing use, it’s necessary to clarify what portion of “the cloud” is of interest to a particular audience. For small and medium businesses (SMBs), there are generally two areas of relevance in the evolution of IT services to the cloud. The first is the application layer, commonly referred [...]
By Jen Brister
Whether you own your own business or you are an employee of a small business, it may be necessary to manage multiple identities online. The average person has at least two email addresses — one of personal or home use and one for business. However, if you have been using the Internet 10 years or more, you may find that you have up to 10 email addresses and no idea how to manage them all. continue »
By Joanna Fletcher
Emails today use stable HTML coding to create visually appealing messages with all the branding and detail that customers expect from good companies. Providing that you value their time and attention through design and great content, HTML emails will strengthen your relationship. continue »
By Winmark Business Solutions
The first rule of ethical email marketing is to never send unsolicited commercial email. This means you should only send emails to customers that have willingly provided their email address and have extended permission to send commercial messages. continue »
By Joanna Fletcher
HTML email lets you give your customers a rich experience whenever they open a message from you. You can use HTML, the language of the Internet, to include your logo, graphics and professional layouts in your message, making every email look more like a custom-designed brochure or newsletter. continue »
By Gail Seymour
According to Yale’s email and spam statistics, as much as 90 percent of all email sent is identified as spam and filtered out without ever being seen. Even if your email passes these spam filters, it’s likely to be one of 50 or so received by your customer on a daily basis. Consider how many emails you open and how many you delete without more than a cursory glance, and you’ll begin to understand what your email communications are up against. continue »
By Monique Martin
You work hard to craft email messages that are appealing to your customers and beneficial to your business. But the spammers have made it harder and harder to get your message through. Everyone’s inbox is swamped with spam, spoofs and phishing attempts. Many users have taken a “shoot first and don’t ask questions later” attitude when it comes to spam. They liberally and, sometimes mistakenly, hit the “report spam” button. Your email baby is thrown out with the dirty spam water. It’s frustrating, but there are some things you can do. continue »
By Winmark Business Solutions
Due to their low cost, flexible designs and quick production time, enewsletters have become the most effective email marketing tool for businesses of every size. You don’t need to be a big company or have a large subscriber list to create an effective e-newsletter, as part of your Internet marketing strategy. continue »
By Monique Martin
As a small business, you rely on email to communicate with clients, suppliers and coworkers, basically, everyone on planet Earth with an Internet connection. Making sure you have the right email client to suit your business’s needs can mean increased productivity and, in some cases, even save you a little money. Here’s a quick guide to the four most popular email clients. continue »
By Melissa J Luther
Remember the CAN-SPAM Act, enacted in 2003? Neither do many email marketers, if the amount of spam clogging email boxes each day is any indication.
CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003, and it sets out rules marketers must follow when sending out commercial messages, defined as any content promoting commercial services or products. It applies to all advertising emails, including business-to-business communications. continue »
By Samantha Gluck
The Internet has become a popular and relatively inexpensive way to promote goods and services offered by businesses. The world of ecommerce is in a steady growth trend with new business Web sites showing up daily. Driving traffic to a business Web site is important and does not have to be difficult or expensive. continue »
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