Business Resources
How to Track Online Brand Awareness
Facebook, Online Marketing, RSS Feeds, Search Engine Optimization, Social Media MarketingBy Jen Brister
Small companies need concrete ways to determine their progress toward business goals. continue »
Although the term “cloud” is seeing increasing use, it’s necessary to clarify what portion of “the cloud” is of interest to a particular audience. For small and medium businesses (SMBs), there are generally two areas of relevance in the evolution of IT services to the cloud. The first is the application layer, commonly referred [...]
By Jen Brister
Small companies need concrete ways to determine their progress toward business goals. continue »
By Joanna Fletcher
There have been serious concerns about Facebook making news recently. continue »
By Monique Martin
Big brands like Comcast and Starbucks are leveraging the power of social media to expand their brand awareness and drive sales. And, for the most part, they’re doing it without spending big business bucks. Winning the social media market doesn’t take a big monetary investment. What it takes is time and passion. It’s not about “selling” or traditional marketing; it’s about building relationships. continue »
By Sachin K Airan
Blogging, tweeting, friending. Odd sounding verbs, these. Not sure you’ll find them in the “verb” category in the dictionary — at least not yet. Give them time. “Ain’t” made it in, and that verb didn’t have nearly the grassroots support of these three. continue »
By Beth Hrusch
Are you thinking about launching your business blog? You’re not alone. A recent study by GuideWireGroup revealed that approximately 89 percent of businesses polled use blogs as a way to communicate with their customers. In another survey, Burson-Marsteller found that 15% of Fortune 500 companies have blogs. A successful business blog can generate tens of thousands of dollars in revenue each year, with figures for large corporations typically much higher. continue »
By Joanna Fletcher
Now that all your friends, your mom and your grandma, are on Facebook, there is more reason than ever to use it in your marketing campaign. Facebook administration has recognized this opportunity and continued to refine its Page’s utility. continue »
By Enzo F. Cesario
We’ve previously discussed the Web’s tendency to take very good ideas and adapt them to techniques largely unrelated to their original intent. Nowhere is this more currently prevalent than in the realm of social media networking.
[Social Media] SM sites were intended to allow people to present a profile and keep in touch with interested parties. In essence a combination of email and Web page, they exploded in popularity with the sort of overnight success common to the Web. Of course users drive popularity, and where there are users, there is a captive audience — and businesses are always keen to adopt a potential audience. continue »
By Monique Martin
If you’re new to the world of social media, it can feel like people are talking another language. They tweet, follow, unfriend and fan each other. But, what does it all mean? Facebook and Twitter are the top two social networking sites in the world. With hundreds of millions of users, no small business can overlook their potential. continue »
By Monique Martin
Facebook fan pages are a must-have in the modern business world. They’re indexed by search engines and are visible without a login making them invaluable marketing tools. But, the key to a good fan page is fans. Lots of them. Here are a few ways you can gain fans on Facebook. continue »
Social media sites like Facebook, Twitter and LinkedIn aren’t just fantastic sales tools, they’re invaluable for business networking. You can use them to find new employees, seek out experts and connect with industry peers. They’re a great way to build synergy and increase the scope of your business. continue »