Web Resources | Everything you need to know to succeed online

By Tinu AbayomiPaul

First, let’s define the term Explosive Results for our usage.

A standard social media campaign helps spread the word about you and encourages other people to as well.

An explosive social media campaign has inherent viral exposure, inspires community-driven communication, helps make the Web a better place and even brings joy to people, however fleeting.

When you share in social media, if your goal is just to get more people to see your links, you’re on the right track, but at the same time, you’re limiting your potential. You may think that getting explosive results from social media will take more time, energy and money, but this doesn’t have to be the case. continue »

By Lauren Hobson

Most of us are well aware that the search engines frequently change their algorithms to improve search results for users (and foil spammers), which can make it challenging for small businesses just to keep up. But as Web technology continues to evolve, it also creates new opportunities for small businesses to improve their SEO strategies and boost their rankings as well. Social media (sites like Facebook, Twitter, LinkedIn, Technorati, Digg, etc.) provide an excellent opportunity for small businesses to not only promote their products and services online, but also to gain significant ground in the search engine results. continue »

By Hostway

Creating a Facebook page for your business can enhance your reputation online and give you another channel for finding and building relationships with influential bloggers, editors and reporters in your industry. In short, it’s a great tool for publicity. continue »

Hundreds of millions of people have already created accounts with Twitter, Facebook and LinkedIn, and thousands more are signing up every day. Chances are good that your target market is using those sites as a way to connect with people and brands. It’s a great time to create a profile for your business and use these sites to your advantage. continue »

Developed by students at Harvard University, Facebook began as a way for college students to connect. Eventually, membership was opened to anyone, and the numbers soared. As of this writing, the Facebook Web site claims more than 200 million active users—more than double the number of the former social media king, MySpace. continue »