Although the term “cloud” is seeing increasing use, it’s necessary to clarify what portion of “the cloud” is of interest to a particular audience. For small and medium businesses (SMBs), there are generally two areas of relevance in the evolution of IT services to the cloud. The first is the application layer, commonly referred [...]
By Melissa J Luther
Older Web sites seem to have an advantage when it comes to search engine rankings, but a site’s age alone is not a primary factor in its ranking. continue »
By Jen Brister
Small companies need concrete ways to determine their progress toward business goals. continue »
By Melissa J Luther
Privacy on the Internet has been in the news lately, as various social media platforms struggle with how to encourage more sharing while still protecting users’ privacy. continue »
By Melissa J Luther
Google has an impressive array of free and low-cost tools to help businesses, especially small businesses, manage and grow their online presence. continue »
By Meredith Barnhill
Touch-screen devices, particularly mobile phones, have exploded in the technology market in the past few years. The most popular devices are completely touch-based with few physical keys and can use applications and browse the Web. continue »
By Melissa J Luther
Within weeks of Bing’s launch, Microsoft CEO Steve Ballmer was excited that Google was ranking the fledgling search engine in the top three results for what he called “bing-related” search terms. It might seem strange that Google should give such prominent ranking to a site many see as its biggest potential rival. But it isn’t, really. After all, Google’s goal is to provide the best, most relevant pages to searchers. If Bing fits that description for the terms searched, then it deserves a top spot. continue »
By Melissa J Luther
You understand you should optimize your website so that it will appear near the top of the search results for keywords related to your business. You also know that the major search engines use different ranking methods, so tactics that boost your placement in one may not help with the others. continue »
By Melissa J Luther
SEOs have known for years that the major search engines use different algorithms to return search results. You can see this yourself by typing the same keyword(s) into different search engines and reviewing the results. You will see differences, sometimes significant, in the sites listed and their order. continue »
By Melissa Luther
Google Earth is a popular desktop application that allows users to see the Earth in amazing, 3D detail. Users can fly to their chosen location, then zoom, pan and tilt to view it from all angles. Now some of those same features are available in Maps, via Earth view. continue »
By Melissa J Luther
If you’ve been around the Internet for any length of time, you know about the importance of keywords, backlinks and meta tags to search engine optimization efforts. Content and code are not the only things that matter, though. Site speed is also important. continue »
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