Web page optimization is a multi-part strategy you can use to increase your Web site’s search engine ranking as much as possible. Based on the theory that people tend to click on links within the first few pages of search engine results, increasing your search engine rank can also increase your Web site traffic and possibly increase your sales. Click the links below to learn some simple ways you can help your Web site rank higher with the top search engines. continue »

Meta tags are the text inserted into the head of a Web page’s code containing information such as the title, author, keywords and refresh instructions for a Web page. They once had a great impact on search engine rank, but with the rise of Google’s search engine algorithms, that has changed. continue »

Your Web site linking strategy has two goals: 1. To drive traffic to your Web site and 2. To increase your rank with the major search engines. continue »

Google is currently the most popular Internet search engine, rising to prominence in recent years because it developed an algorithm that returns good search results. Google’s method is loosely based on the principles of democracy. The formula assumes that when one Web site links to another, the first Web site is affirming the value of or “voting” for the second one. The Web site with the most links pointing at it is the most valuable and ranks the highest. continue »

Most people familiar with the Internet have heard of Google’s PageRank system. By adding PageRank to other search factors, such as keyword frequency and content quality, Google was able to return higher quality search engine results than the competition. continue »

First conceived by Google Cofounder Larry Page during his days at Stanford University, PageRank is a critical piece of Google’s success story. Google was able to return higher quality search results by adding PageRank to other, existing criteria such as keyword relevancy to gain the competitive edge it needed to propel itself to the top of the search industry. continue »

Once you understand PageRank, you may be wondering how your Web site’s PageRank affects your site. Your PageRank is a single piece of the Google algorithm that determines your ranking on the search engine results page. It affects your Web site in a few ways: continue »

The Open Directory is edited by a large network of volunteers located all over the world. These editors weed out the bad Web sites and links and create a directory of valuable Web sites arranged by topic. continue »

Google, Yahoo and Bing are currently the most popular search engines. If you know that your audience tends to use one more than the other, your choice is clear. If you’re on a tight budget, you may want to price your first-choice keywords on each search engine and go for lowest cost option. continue »

In 2005, Google began considering landing page quality in its AdWords ranking algorithm. Yahoo was quick to follow. The idea was to price the low-quality, sketchy advertisers out of the market and offer searchers a better search experience. Your landing page quality score and the cost of your keywords determine your AdWords ranking. So, building a high quality landing page can help you achieve a higher ranking and save money. continue »