Although the term “cloud” is seeing increasing use, it’s necessary to clarify what portion of “the cloud” is of interest to a particular audience. For small and medium businesses (SMBs), there are generally two areas of relevance in the evolution of IT services to the cloud. The first is the application layer, commonly referred [...]
By Melissa J. Luther
Google Buzz definitely has the Internet buzzing, but it is too early to tell how much impact it will have in the social networking arena. Google was uncharacteristically late joining the game and may face an uphill battle for relevance. On the other hand, Google’s overall popularity could give Buzz the boost it needs. continue »
By CC Pearce
Businesses are able to benefit from the harnessing the power of social media to spread news and hype about a company’s offerings. One of the biggest new players to the social media scene is Google Buzz, a platform that integrates with a number of social services as well as a Google account. continue »
By Winmark Business Solutions
While marketers continue to vie for the top advertising position on search engines, many are beginning to question the wisdom and cost associated with the battle for first position. This evolution shows the wisdom of constantly refining your search engine marketing plans. continue »
By Emele Maisey
When you find that parts of your Web site have been maliciously stolen by a competitor or a scammer, whether it be an article, images or even the whole design, it’s important to have the offending site remove the copied portions as soon as possible to make sure you get credit for your hard work and to maintain the credibility of your brand. continue »
By Sangeeta Deogawanka
You have established an online presence with your own business’s Web site. The feedback is terrific, and the growth potential enormous. So you want to optimize your Web site for business development. Obviously, the next step would be to tap the social media platform.
Social media simply integrates your online presence in a seamless structure. Not only is your product information on display, but also your customer dialogue from various social content and blogs. continue »
By Monique Martin
Choosing the right Web host is critical to the success of your Web site. Uptime and reliability are two of the most important factors any small business owner should consider when looking for a host. And now, with the latest buzz from Google about site speed becoming a factor in search engine optimization (SEO), people are taking a closer look at what role Web hosts play in site speed and overall SEO and PageRank. continue »
By Paul McCarthy
Time and time again I hear Webmasters complaining about their sites getting slapped. In fact, if you take a look at Google’s official Webmaster forum, you’ll be shocked at the number of new threads where business owners are pleading with the moderators for a reason why their site has dropped 10 pages down the rankings. continue »
By Monique Martin
If you’re interested in tracking the PageRank of various Web sites as you browse, you’re in luck. There are quite a few ways for you to track a Web site’s Google PageRank without interrupting your browsing session. Depending on your browser, you’ll need to download a plug-in, add-on, toolbar or a small utility. continue »
By Melissa J. Luther
In the competitive world of the Internet, it’s not enough to just have a Web site, your site should be working for you. How can you know if your site is working for you? Set up goals for Google Analytics (GA) to track. continue »
By Melissa J Luther
In August 2009, Google’s Webmaster Central Blog called on Webmasters to help test a “next-generation architecture for Google’s Web search,” called Caffeine. At the same time, Matt Cutts, engineer at Google, spoke with WebProNews describing Caffeine as a new, more powerful and flexible way to index more Web pages faster. continue »
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