Web Resources | Everything you need to know to succeed online

By Monique Martin

You’ve worked hard to create an inventory for your online store, and you’ve priced it to move. But, without traffic, it’s just gathering dust on the shelves. Millions of people shop online each day, and every small business needs to harness as much of that traffic as possible. One of the best ways to drive traffic to your Web site store is by getting your inventory to display in Google’s and Yahoo!’s shopping results. continue »

By Meredith Barnhill

In a fast-paced environment, businesses can’t afford to be tied down to one device. Being able to access personal data like contacts, email, calendars and documents on a mobile device or laptop or desktop, regardless of where you are at a given moment, is invaluable. continue »

By Hostway

Earlier this week, Gmail users opened their account to found a brand new social networking feature thrust upon them by Google. It’s called Google Buzz, and it has everyone talking. continue »

By Samantha Gluck

The Internet has become a popular and relatively inexpensive way to promote goods and services offered by businesses. The world of ecommerce is in a steady growth trend with new business Web sites showing up daily. Driving traffic to a business Web site is important and does not have to be difficult or expensive. continue »

By Vilie Farah

While no one can agree on just how important PageRank is to your overall search engine rankings, it is pretty certain that the number is a good indicator of the quality of your Web site. If you’re looking to increase your PageRank, there’s nothing you can do to get inbound links besides ask other people, but you have complete control over your site’s internal links. continue »

By Bruce Tyson

Google, the leading Internet search engine, provides over two-thirds of all online searches. Google is popular because it has perfected the art of helping users find what they are looking for. Now Google’s technology is available for Webmasters and bloggers so visitors can find content on their Web site. continue »

By Gail Seymour

Getting to the top of organic search engine rankings used to be a simple matter. Choose the right keywords, use them judiciously, and high rankings were fairly easy to achieve. Now, with more competition and more off-page ranking criteria, getting your Web site listed on the front page of Google is tougher.

You may not get into the top 10 results in the standard search, but there are other ways to get on the homepage, and getting your press release picked up by Google News is one of them. continue »

By Monique Martin

As a small business, you can’t afford to miss any opportunity to increase the visibility of your Web site. While there’s some debate over what level of importance Google PageRank has in search result placement, it’s still a factor in their mysterious algorithm. That means that it’s something you simply can’t ignore. Here are 10 tips for improving your Google PageRank. continue »

By Julie Bombacino

Can other search engines help your business?

By now, you’ve most likely tried the major search engines (Google, Yahoo!, Bing) to grow your business. Maybe you liked the initial pay-per-click (PPC) results, so you started spending more and more until eventually it wasn’t worth it. Sound familiar? If so, might be time to test some of the smaller engines (what we in the industry refer to as second- and third-tier search engines). continue »

By Monique Martin

You signed up for Google Analytics and even took the time to create goals. But now that you’ve got your reports, you’re not sure what to make of them. What is the $index, how is it calculated and what does it mean to you and your business?

No matter what type of small business you have, Google Analytics offers an invaluable insight into your Web site’s performance. One of the most overlooked and yet most important data sets is the $index. continue »