Although the term “cloud” is seeing increasing use, it’s necessary to clarify what portion of “the cloud” is of interest to a particular audience. For small and medium businesses (SMBs), there are generally two areas of relevance in the evolution of IT services to the cloud. The first is the application layer, commonly referred [...]
By Joyce Harrison
You may have a very small business but your Web site has to compete with the big guns. You have only a few seconds to make an impression with “window shoppers” who come to your home page. If your “storefront” doesn’t attract them, one click and you’ve lost potential sales.
Here are some tips for creating the ideal ecommerce home page. continue »
Experts agree that every page of your Web site is a landing page because you never know where visitors will enter. But when most people use the word “landing page”, they’re talking about a Web page designed for a specific offer. continue »
Now that you’ve got a feed on your Web site, you’re looking to build your audience. Fortunately, there are some easy things you can do to deliver content that people want to read and help them find out about it. continue »
A visually stunning Web site may not be user-friendly, just as site that rates high on usability may have no visual appeal. Either site will send visitors clicking the back button. If you’re redesigning your Web site or creating it for the very first time, take a look at some of the outdated Web trends below and our suggestions for alternatives. continue »
The home page is the theoretical entry point to the rest of your Web site (search engines may drive visitors to other pages of your site). Unless you only sell one product or service, this page should introduce you or your company to visitors and give a general sense of how you can help them. Other pages will give them specific information. Use this page as a soft-sell opportunity to get visitors acquainted with you before you make your sales pitch. continue »
Business Resources