The main things all major search engines look for when evaluating your Web site are content and links from external Web sites. Thus, you can increase your search engine ranking by developing keyword-rich content that is of value to your visitors and other Web sites. Techniques that fail to offer better content for your visitors or try to “trick the system” can get your Web site banned from the big search engines. continue »

Shopping cart software typically includes all the features you need to create your store and design the customer experience. And that experience is central to the customer’s decision to buy because buying decisions are based mostly on how they feel about the shopping experience. Creating an intuitive, enjoyable shopping experience is the best way for you to engage your customers’ emotions in a positive way. continue »

Less is more when it comes to mobile Web design. A good mobile Web site is simple and designed with users’ needs front and center. The mobile Web user wants an experience that is:

• Quick
• Doesn’t incur excessive data transfer fees
• Easy to understand continue »
  

Online shoppers will wait a maximum of four seconds for your page to load before clicking away, according to a 2006 JupiterResearch study. Shaving seconds off your page loading times can increase your sales and your bottom line. Here are some tips for cutting your Web page load times. continue »

Home Page

The home page is the theoretical entry point to the rest of your Web site (search engines may drive visitors to other pages of your site). Unless you only sell one product or service, this page should introduce you or your company to visitors and give a general sense of how you can help them. Other pages will give them specific information. Use this page as a soft-sell opportunity to get visitors acquainted with you before you make your sales pitch. continue »