Although the term “cloud” is seeing increasing use, it’s necessary to clarify what portion of “the cloud” is of interest to a particular audience. For small and medium businesses (SMBs), there are generally two areas of relevance in the evolution of IT services to the cloud. The first is the application layer, commonly referred [...]
By Winmark Business Solutions
Keyword research is the process of selecting keywords and keyphrases to include in your search engine marketing (SEM) campaign.
The goal of keyword research is to identify as many keywords and keyphrases as possible and organize them into logical groups. The end result of keyword research is a “keyword portfolio” which can be used as the basis for all SEM campaigns. continue »
By Melissa J Luther
You have no doubt heard that search engines view the quality of a Web site based in part on the keyword density of the site. You’ve probably also seen Web pages that repeat a specific phrase every other sentence, making it nearly unreadable. How can you know you are using your keywords often enough to be helpful but not so often as to be detrimental? continue »
By Melissa J. Luther
Using the right keywords on your Web site is important for good search engine rankings, but the location of those keywords is equally important. Search engines assign greater significance to keywords in certain positions compared to others.
To convince search engines that a keyword is truly important to your page, consider using it in the following locations. continue »
By Rod Holmes
Keywords is the term SEOs use to refer to the words and phrases that people type into the search engines. If you type in to Google, “Where can I get a blue margarita with an umbrella in it in Topeka,” the entire long phrase is a keyword. You will occasionally read or see keyword/keyphrase, but it’s time for people to give up and just call them keywords. continue »
By Bill Wynne
The Google Trends Web site was made public in 1996 but many marketers on the Internet don’t know about it. Some know but don’t understand it and so don’t get the benefits out of it that are possible.
The Google Trends Web site is a service offered by Google to users that want to get some fantastic data about keyword searches in the Google search engine. For example if you wanted to know how popular Levi jeans were over the past six years you could type in “Levi Jeans” and get data that would show you the search trend for Levi Jeans. It will not only give you the search trend but you can begin to focus the searches on country, city or even by language. continue »
By Hostway
Local-specific searches are becoming more popular on the Web as people increasingly search online before walking into a store. A good local search strategy is important to any business looking to reach out to customers in their area whether they sell online or not. Here are four tips for getting your business in front of local customers on the Internet: continue »
By Hostway
Online sales continue to grow despite the economy’s overall sluggishness. And with the holidays just around the corner, there’s no better time to start selling your products online. We’ve created a list to help you get started and organize your project along the way. continue »
By Hostway
Writing search engine friendly content for your Web site is easy when you know your goals and have a good set of keywords. All it takes is a little time and planning. continue »
By Angela Hribar
Virtually every company has a Web site — that’s a given. But with the volume of professionals going online for work-related purposes, you need more than a Web site to command maximum visibility and generate attention for your products and services. continue »
By Hostway
As the holiday season approaches, online business owners are brainstorming about how to claim their share of the billions of dollars expected for this year’s online holiday sales. continue »
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