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Anatomy of a Web SiteDo It YourselfDrive Traffic to Your Site

Anatomy of a Web Site

It’s the prerequisite for the rest of your Web site education. Learn to identify the different parts that together make a Web site tick.

Do It Yourself

With a little bit of patience and a lot of research, you can build your own Web site. We can help you with the research.

Drive Traffic to Your Site

Learn how to mix marketing prowess with technical savvy to get your Web site in front of your target audience and maximize conversions.


How to Choose Keywords

Drive Traffic to Your Web Site, advertising

Keywords trigger your ads on the search engine. They ensure that your message reaches someone who likely has a high level of interest in your product. You can increase your ads’ effectiveness by choosing keywords that are: continue »

Geotargeting for a Local Audience

Drive Traffic to Your Web Site, advertising

Being a local business does not exclude you from potential profits driven by online advertising. Since the dawn of Internet advertising, companies have been able to limit their ad exposure to a local audience using IP targeting, keywords, user account information or a mix of all three. continue »

Using Keywords to Boost Search Engine Visibility

Blog, Drive Traffic to Your Web Site

If your blog is part of your Web site and optimized with relevant keywords, it can help your site rank higher in search engines. Remember that the most important goal of your blog is to create interesting content. Artificially inserting keywords will turn readers away, and you might be penalized by search engines. So write as you would speak, and fit your keywords in naturally. continue »

Where Is My Traffic Coming From?

Drive Traffic to Your Web Site, Web Analytics

Find out where your Web site traffic comes from by looking at the referrer URLs in your Web analytics software. The referrer URL is the last Web address your site visitor browsed before clicking to your site. continue »