Although the term “cloud” is seeing increasing use, it’s necessary to clarify what portion of “the cloud” is of interest to a particular audience. For small and medium businesses (SMBs), there are generally two areas of relevance in the evolution of IT services to the cloud. The first is the application layer, commonly referred [...]
By Hostway
Search engine marketing covers all the activities you do to drive search engine traffic to your Web site. It isn’t difficult, but it requires a great deal of attention to detail. We’ve created a checklist to help you plan or manage all the pieces of your SEM strategy. continue »
By Titus Hoskins
After years of running Web sites and earning a full-time online income, I am constantly reminded that it all comes down to keywords. Actually, it all comes down to obtaining top rankings for your profitable keywords in the search engines, mainly Google. continue »
The main things all major search engines look for when evaluating your Web site are content and links from external Web sites. Thus, you can increase your search engine ranking by developing keyword-rich content that is of value to your visitors and other Web sites. Techniques that fail to offer better content for your visitors or try to “trick the system” can get your Web site banned from the big search engines. continue »
Google is currently the most popular Internet search engine, rising to prominence in recent years because it developed an algorithm that returns good search results. Google’s method is loosely based on the principles of democracy. The formula assumes that when one Web site links to another, the first Web site is affirming the value of or “voting” for the second one. The Web site with the most links pointing at it is the most valuable and ranks the highest. continue »
There are many different parts to an SEO strategy for your Web site. This checklist will help you track your efforts and make sure you don’t miss any important elements. continue »
It’s hardly an exaggeration to say that everyone uses search engines today. That’s what makes search engine advertising a great way to connect with your target audience. Even better, you can target your ads based on keywords, and you only pay if a prospect clicks your ad. continue »
Keywords trigger your ads on the search engine. They ensure that your message reaches someone who likely has a high level of interest in your product. You can increase your ads’ effectiveness by choosing keywords that are: continue »
Being a local business does not exclude you from potential profits driven by online advertising. Since the dawn of Internet advertising, companies have been able to limit their ad exposure to a local audience using IP targeting, keywords, user account information or a mix of all three. continue »
If your blog is part of your Web site and optimized with relevant keywords, it can help your site rank higher in search engines. Remember that the most important goal of your blog is to create interesting content. Artificially inserting keywords will turn readers away, and you might be penalized by search engines. So write as you would speak, and fit your keywords in naturally. continue »
Find out where your Web site traffic comes from by looking at the referrer URLs in your Web analytics software. The referrer URL is the last Web address your site visitor browsed before clicking to your site. continue »
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