By Hostway

Email marketing is one of the best ways to generate sales. The Direct Marketing Association predicts that email marketing’s return on investment (ROI) will clock in at $43.52 for every $1 spent in 2009. With numbers like that, who wouldn’t use this low-cost, high-return marketing channel?

Here’s a checklist to help you start and manage your email marketing campaigns: continue »

Experts agree that every page of your Web site is a landing page because you never know where visitors will enter. But when most people use the word “landing page”, they’re talking about a Web page designed for a specific offer. continue »

The clock starts the instant people click to your landing page — they’re skimming your page, your images and more importantly, your words to make the snap decision whether to do business with you. continue »

All of the conventional wisdom tells you to keep it short when it comes to Web pages. But is there ever a time when a long page is appropriate? continue »

When visitors come to your landing page via search engines, they’re likely to click back to the search engine and check out your competitors — bouncing back and forth between landing pages and the search engine results page. continue »

When you launch a marketing campaign, you need to test your landing pages with customers. No matter how hard you try, you don’t know how your customers will react to your pages without testing them. You’re too close to your company and your products to see yourself through your customers’ eyes. continue »

In 2005, Google began considering landing page quality in its AdWords ranking algorithm. Yahoo was quick to follow. The idea was to price the low-quality, sketchy advertisers out of the market and offer searchers a better search experience. Your landing page quality score and the cost of your keywords determine your AdWords ranking. So, building a high quality landing page can help you achieve a higher ranking and save money. continue »