Although the term “cloud” is seeing increasing use, it’s necessary to clarify what portion of “the cloud” is of interest to a particular audience. For small and medium businesses (SMBs), there are generally two areas of relevance in the evolution of IT services to the cloud. The first is the application layer, commonly referred [...]
By Winmark Business Solutions
Display ads were once the most popular form of advertising on the Internet. In recent years, however, text ads, driven by search engine marketing, have become more popular. The effectiveness of banner ads relies on volume because click-thru rates are very low, averaging 0.5 percent. This means for each thousand display ads purchased, you can expect five click-thrus. continue »
By Monique Martin
You worked hard to create an impressive marketing campaign for your new product. You built a custom landing page, or six. But not everyone made a purchase. You can maximize the return on your efforts by having a secondary goal. This safety net call to action can help refunnel sales by building your marketing database. continue »
By Monique Martin
Even if your product or service actually is the best thing since sliced bread, you can kill your conversions with a poorly designed landing page. If your users bail out before they even get going, you’re doomed. Changing your landing page is simple enough, but knowing what to change and what not to change can be a bit more challenging. That’s where A/B testing comes in. continue »
By Ronda Suder
Does every pay-per-click (PPC) campaign need a separate landing page? Yes, it does. continue »
By Kristie Lorette
Every email marketing campaign needs its own landing page on your Web site where readers can find more information on the offer you’re promoting in your email. When readers click the link in the email message, they’ll go directly to the landing page, which provides detailed information and a way for the visitor to buy the product or service or register to receive more information. continue »
By Hostway
Email marketing is one of the best ways to generate sales. The Direct Marketing Association predicts that email marketing’s return on investment (ROI) will clock in at $43.52 for every $1 spent in 2009. With numbers like that, who wouldn’t use this low-cost, high-return marketing channel?
Here’s a checklist to help you start and manage your email marketing campaigns: continue »
Experts agree that every page of your Web site is a landing page because you never know where visitors will enter. But when most people use the word “landing page”, they’re talking about a Web page designed for a specific offer. continue »
The clock starts the instant people click to your landing page — they’re skimming your page, your images and more importantly, your words to make the snap decision whether to do business with you. continue »
All of the conventional wisdom tells you to keep it short when it comes to Web pages. But is there ever a time when a long page is appropriate? continue »
When visitors come to your landing page via search engines, they’re likely to click back to the search engine and check out your competitors — bouncing back and forth between landing pages and the search engine results page. continue »
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