Web Resources | Everything you need to know to succeed online

By Melissa J Luther

A good search engine optimization (SEO) strategy involves more than just producing great content with the right keywords at the right density and in the right locations on a Web page. Yes, great content and relevant keywords form the backbone of a valuable, highly ranked site, but won’t do much to boost PageRank on their own. They are on-site factors, which, while important, have a lower weighting in search engine algorithms than do off-site factors, such as back links. continue »

By Monique Martin

If you’ve ever seen someone post a completely unrelated, spammy URL in the comments section of a blog or online article, you’ve seen the reason for no-follow links. Fighting spam is an uphill battle. The no-follow attribute is one of the tools in a Webmaster’s arsenal to help them keep their hard-earned PageRank from leaking out to spammers. continue »

By Winmark Business Solutions

While having the best Web site in your industry is a noble goal, a far more satisfying one is to have the most popular site. This is the goal of search engine optimization.

The best means of measuring your Web site’s popularity is by determining its link popularity — that is, the number and quality of other Web sites linking to it. Each time another Web site adds a link to your Web site, it’s a vote of confidence in your site and the quality of its content. This confidence is monitored by search engines, which reward popular Web sites with higher search engine rankings. continue »

By Donna Gunter

Don’t overlook your inbound linking strategy as you think about search engine optimization for your site. An inbound link is a hyperlink back to your site from another Web site. The one constant and reliable strategy in search engine optimization is that sites with a variety of high quality backlinks rank higher in the search engine results pages. continue »

By Samantha Gluck

The Internet has become a popular and relatively inexpensive way to promote goods and services offered by businesses. The world of ecommerce is in a steady growth trend with new business Web sites showing up daily. Driving traffic to a business Web site is important and does not have to be difficult or expensive. continue »

By Vilie Farah

While no one can agree on just how important PageRank is to your overall search engine rankings, it is pretty certain that the number is a good indicator of the quality of your Web site. If you’re looking to increase your PageRank, there’s nothing you can do to get inbound links besides ask other people, but you have complete control over your site’s internal links. continue »

By Monique Martin

As a small business, you can’t afford to miss any opportunity to increase the visibility of your Web site. While there’s some debate over what level of importance Google PageRank has in search result placement, it’s still a factor in their mysterious algorithm. That means that it’s something you simply can’t ignore. Here are 10 tips for improving your Google PageRank. continue »

By Julie Bombacino

Unlike neighboring gas stations or the two local grocery stores, knowing just who your competition is online isn’t as easy as looking out the window. So before you assume you know who your competitors are, go to Google and type in your main keyword/phrases. Who’s paying to be there? Who’s got the top natural search listings? Like it or not, these are your competitors. Take note. continue »

By Melissa J Luther

Whether you are rewriting your URLs to make them more search engine friendly, rearranging your content or moving everything to a brand new domain, 301 redirects are the way to accomplish a smooth transition. continue »

By Dan Kenitz

In the world of search engine optimization (SEO), nothing rules supreme quite like the prospect of getting someone to link to your Web site. Once your site is properly optimized, you can attract niche traffic to your site and increase the amount of inbound links pointing in your direction. But how do you launch an SEO program that will actually produce results? continue »