It’s the prerequisite for the rest of your Web site education. Learn to identify the different parts that together make a Web site tick.
With a little bit of patience and a lot of research, you can build your own Web site. We can help you with the research.
Learn how to mix marketing prowess with technical savvy to get your Web site in front of your target audience and maximize conversions.
By Bill Platt
Everyday it seems, people are asking me about the optimum number of inbound links they need to acquire for their Web site in order to rank well in Google. continue »
By Jason O’Connor
If your business Web site doesn’t have a blog, get one. A blog, if done right, can act as a direct and indirect mechanism that brings large amounts of qualified visitors to your site, many of whom may become customers. continue »
By Hostway
As the holiday season approaches, online business owners are brainstorming about how to claim their share of the billions of dollars expected for this year’s online holiday sales. continue »
By Hostway
Search engine marketing covers all the activities you do to drive search engine traffic to your Web site. It isn’t difficult, but it requires a great deal of attention to detail. We’ve created a checklist to help you plan or manage all the pieces of your SEM strategy. continue »
By Hostway
Want to know how people are finding your Web site? Sure, Google might send some traffic your way, but you might be surprised to learn which other Web sites link to yours. continue »
By Lee Monroe
Your Web site is designed, the CMS works, content has been added and the client is happy. It’s time to take the Web site live. Or is it? When launching a Web site, you can often forget a number of things in your eagerness to make it live, so it’s useful to have a checklist to look through as you make your final touches and before you announce your Web site to the world. continue »
All of the conventional wisdom tells you to keep it short when it comes to Web pages. But is there ever a time when a long page is appropriate? continue »
Search engines respond to billions of keyword searches. With a little planning, you can capture a piece of the Web site traffic generated by the top Internet search engines. continue »
Web page optimization is a multi-part strategy you can use to increase your Web site’s search engine ranking as much as possible. Based on the theory that people tend to click on links within the first few pages of search engine results, increasing your search engine rank can also increase your Web site traffic and possibly increase your sales. Click the links below to learn some simple ways you can help your Web site rank higher with the top search engines. continue »
The main things all major search engines look for when evaluating your Web site are content and links from external Web sites. Thus, you can increase your search engine ranking by developing keyword-rich content that is of value to your visitors and other Web sites. Techniques that fail to offer better content for your visitors or try to “trick the system” can get your Web site banned from the big search engines. continue »