Web Resources | Everything you need to know to succeed online

By Tom Shivers

Cultivating online credibility requires currying favor with Google, which is best done by link-building. So let’s think: If your business and Web site were top of mind and authoritative, where would you expect to be listed or referenced on the Internet? Are your competitors referenced there already?

The most powerful and credible links on the Internet are placed by individuals who have influence over your online target audience. Often, these are bloggers, editors, industry experts – those with numerous social media followers. Wouldn’t it be good to have an industry influencer who likes you and promotes your stuff by mentioning your business to his or her vast audience? In many cases, that’s the magic touch a business needs to step up to the next level. continue »

By Melissa J Luther

Nothing in life stays the same, and that includes your Web site. This is a good thing, because a Web site should be dynamic, growing and changing with your business. Unfortunately, while the search engines love fresh new content, they are less enamored of changes to existing content. continue »

By Ben Robinson

Link building is perhaps the most important activity you can do for the SEO success of your Web site. Unfortunately, it can also be one of the most daunting tasks; it’s often hard to even know where to begin. A great place to start is actually quite easy; all you need to do is set up social media profiles. In this post, I will outline a list of social media sites that can provide a great starting point for any link building campaign. I have focused on these sites particularly because they provide do-follow links, require very little effort (some social sites like hubpages.com require you to maintain a certain quality score for the links to be do-followed) and are completely under your control. continue »

By Hostway

If you mention other blogs in your posts, you have a great opportunity to get noticed (and linked to) by the other blogger. All you have to do is include a trackback link to other blogs’ posts in your post, and a notification will be sent to the writers showing your link. It’s sure to get their attention and maybe move them to consider linking back to you in return. continue »

By Hostway

Local-specific searches are becoming more popular on the Web as people increasingly search online before walking into a store. A good local search strategy is important to any business looking to reach out to customers in their area whether they sell online or not. Here are four tips for getting your business in front of local customers on the Internet: continue »

By Tinu AbayomiPaul

First, let’s define the term Explosive Results for our usage.

A standard social media campaign helps spread the word about you and encourages other people to as well.

An explosive social media campaign has inherent viral exposure, inspires community-driven communication, helps make the Web a better place and even brings joy to people, however fleeting.

When you share in social media, if your goal is just to get more people to see your links, you’re on the right track, but at the same time, you’re limiting your potential. You may think that getting explosive results from social media will take more time, energy and money, but this doesn’t have to be the case. continue »

By Hostway

How can you turn new innovations, grand openings, volunteer work and charitable contributions into links to your Web site? Writing press releases with embedded links and distributing them across the newswires can give you a number of high-quality links to help your search engine ranking. continue »

By Tom Shivers

Can my site rank better with a keyword-rich domain name? Sure.

Can my site rank better without a keyword in the domain name at all? Absolutely.

I get questions (or assumptions) like this regularly. Actually, there are many other things going on behind the scenes that impact rank, and the domain name is rarely a significant factor. continue »

By Bill Platt

Everyday it seems, people are asking me about the optimum number of inbound links they need to acquire for their Web site in order to rank well in Google. continue »

By Jason O’Connor

If your business Web site doesn’t have a blog, get one. A blog, if done right, can act as a direct and indirect mechanism that brings large amounts of qualified visitors to your site, many of whom may become customers. continue »