It’s the prerequisite for the rest of your Web site education. Learn to identify the different parts that together make a Web site tick.
With a little bit of patience and a lot of research, you can build your own Web site. We can help you with the research.
Learn how to mix marketing prowess with technical savvy to get your Web site in front of your target audience and maximize conversions.
Search engines respond to billions of keyword searches. With a little planning, you can capture a piece of the Web site traffic generated by the top Internet search engines. continue »
Web page optimization is a multi-part strategy you can use to increase your Web site’s search engine ranking as much as possible. Based on the theory that people tend to click on links within the first few pages of search engine results, increasing your search engine rank can also increase your Web site traffic and possibly increase your sales. Click the links below to learn some simple ways you can help your Web site rank higher with the top search engines. continue »
The main things all major search engines look for when evaluating your Web site are content and links from external Web sites. Thus, you can increase your search engine ranking by developing keyword-rich content that is of value to your visitors and other Web sites. Techniques that fail to offer better content for your visitors or try to “trick the system” can get your Web site banned from the big search engines. continue »
Your Web site linking strategy has two goals: 1. To drive traffic to your Web site and 2. To increase your rank with the major search engines. continue »
Google is currently the most popular Internet search engine, rising to prominence in recent years because it developed an algorithm that returns good search results. Google’s method is loosely based on the principles of democracy. The formula assumes that when one Web site links to another, the first Web site is affirming the value of or “voting” for the second one. The Web site with the most links pointing at it is the most valuable and ranks the highest. continue »
First conceived by Google Cofounder Larry Page during his days at Stanford University, PageRank is a critical piece of Google’s success story. Google was able to return higher quality search results by adding PageRank to other, existing criteria such as keyword relevancy to gain the competitive edge it needed to propel itself to the top of the search industry. continue »
The Yahoo! Directory is an index of Web sites by topic. Users can search the directory for Web sites that have been prescreened by human editors and found to be of value for that particular topic. A listing in the Yahoo! Directory can drive traffic to your Web site. continue »
There are many different parts to an SEO strategy for your Web site. This checklist will help you track your efforts and make sure you don’t miss any important elements. continue »
Banner ads are an excellent way to get your link on another Web site and to expose a larger audience your message or products. A banner ad is usually a horizontal or vertical rectangle that includes graphic and text elements and sometimes animations. They are the main source of revenue for most Web sites. continue »
If your blog is part of your Web site and optimized with relevant keywords, it can help your site rank higher in search engines. Remember that the most important goal of your blog is to create interesting content. Artificially inserting keywords will turn readers away, and you might be penalized by search engines. So write as you would speak, and fit your keywords in naturally. continue »