Although the term “cloud” is seeing increasing use, it’s necessary to clarify what portion of “the cloud” is of interest to a particular audience. For small and medium businesses (SMBs), there are generally two areas of relevance in the evolution of IT services to the cloud. The first is the application layer, commonly referred [...]
First conceived by Google Cofounder Larry Page during his days at Stanford University, PageRank is a critical piece of Google’s success story. Google was able to return higher quality search results by adding PageRank to other, existing criteria such as keyword relevancy to gain the competitive edge it needed to propel itself to the top of the search industry. continue »
The Yahoo! Directory is an index of Web sites by topic. Users can search the directory for Web sites that have been prescreened by human editors and found to be of value for that particular topic. A listing in the Yahoo! Directory can drive traffic to your Web site. continue »
There are many different parts to an SEO strategy for your Web site. This checklist will help you track your efforts and make sure you don’t miss any important elements. continue »
Banner ads are an excellent way to get your link on another Web site and to expose a larger audience your message or products. A banner ad is usually a horizontal or vertical rectangle that includes graphic and text elements and sometimes animations. They are the main source of revenue for most Web sites. continue »
If your blog is part of your Web site and optimized with relevant keywords, it can help your site rank higher in search engines. Remember that the most important goal of your blog is to create interesting content. Artificially inserting keywords will turn readers away, and you might be penalized by search engines. So write as you would speak, and fit your keywords in naturally. continue »
Now that you’ve got a feed on your Web site, you’re looking to build your audience. Fortunately, there are some easy things you can do to deliver content that people want to read and help them find out about it. continue »
Here are some tips that will help you design a professional-looking Web site: continue »
A .mobi Web site is just a regular Web site accessible from Internet browsers on any device, including desktop computers. But, in order to register a .mobi domain name, a site must meet specific requirements that make it easy to view and use from mobile devices such as smart phones and personal digital assistants. continue »
The home page is the theoretical entry point to the rest of your Web site (search engines may drive visitors to other pages of your site). Unless you only sell one product or service, this page should introduce you or your company to visitors and give a general sense of how you can help them. Other pages will give them specific information. Use this page as a soft-sell opportunity to get visitors acquainted with you before you make your sales pitch. continue »
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