Although the term “cloud” is seeing increasing use, it’s necessary to clarify what portion of “the cloud” is of interest to a particular audience. For small and medium businesses (SMBs), there are generally two areas of relevance in the evolution of IT services to the cloud. The first is the application layer, commonly referred [...]
By Simon Wright
Newsletters are a great way of providing value to your clients, while also making them aware of your company’s products and services. They’ve been used successfully via the Internet channel for many years, but a new challenge is emerging for newsletter content providers, namely how to create newsletters that will work for those accessing them via mobile devices. continue »
By Mac Cassity
You probably know that keeping in touch with your customers via email is a good way to keep your Internet business fresh in their minds. But how often should you be reminding them you are there? continue »
By Hostway
Email is taking center stage in today’s small business marketing plans as advertising budgets are squeezed and doing more with less is becoming the norm. If you’re not emailing your customers, you’re missing out on one of the least expensive, highest return methods for increasing sales and building customer loyalty. Here are the five emails no business can afford to skip. continue »
By Janet Attard
The holiday shopping season has started. The shoppers are looking in your windows, walking in your doors and making purchases. Nevertheless you could be losing sales every time a customer walks out the door. Here’s why—and what you can do about it. continue »
By Hostway
You’ve been collecting customer email addresses for a while, but haven’t quite made the time to design your first customer newsletter. The good news is that it’s not very hard to get started. We’ll walk you through the process of designing your newsletter. continue »
By Hostway
Sending an electronic company newsletter is a great way to build customer loyalty and keep your brand top-of-mind between purchases. Here’s a checklist to help you get started with your enewsletter. continue »
The word “advertising” calls to mind slick TV ads and high-end lifestyle photography created in super-expensive Madison Avenue offices — leaving many businesses to think they can’t afford to advertise their Web sites. In reality, you can advertise your Web site no matter how much money you have to spend. continue »
In 2005, Google began considering landing page quality in its AdWords ranking algorithm. Yahoo was quick to follow. The idea was to price the low-quality, sketchy advertisers out of the market and offer searchers a better search experience. Your landing page quality score and the cost of your keywords determine your AdWords ranking. So, building a high quality landing page can help you achieve a higher ranking and save money. continue »
Electronic newsletters can land your advertising message right in your prospect’s email inbox. Your customers sign up to receive e-newsletters, so your message is received in a welcome context. And, because readers have signed up for the e-newsletter, responses to the ads are generally higher than those for banner ads. continue »
Reach a larger audience by offering really simple syndication (RSS) feeds for your regularly updated Web site content. An RSS feed is simply a page on your Web site where you post content you want to distribute. RSS aggregators such as Google Reader and MyYahoo check that page about once a day for updates and distribute updates to any of their accounts registered for your feed. continue »
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