By Winmark Business Solutions

When purchasing office equipment, you’ll often have the option of purchasing a service contract on the new equipment. In fact, sellers will often go out of their way to try to get you to purchase a service contract. The main reason for this is that the profit margin on the service contract is often greater than the profit margin on the piece of equipment you’re purchasing. continue »

By Hostway

A pay per click (PPC) campaign can help drive traffic to your Web site, especially if you don’t have top organic search engine rankings. Pay per click is a business model that requires advertisers to choose keywords, create ads to display on the search engine results pages and pay a set amount every time someone clicks on their ads. continue »

By Hostway

Social bookmarking sites offer a free way to drive traffic to and raise awareness of your Web site. Social bookmarking is a way for people to save links to Web pages they like in the cloud and access them from any Internet connection. It also allows users to share bookmarked pages with each other, increasing its value to users and making it more attractive to marketers looking to gain traction with a viral marketing campaign. continue »

By Bill Platt

Everyday it seems, people are asking me about the optimum number of inbound links they need to acquire for their Web site in order to rank well in Google. continue »

By Winmark Business Solutions

Your business may have already been impacted by the spring and summer outbreaks of 2009 H1N1 influenza. The CDC anticipates more communities may be affected and/or more severely affected this fall and winter than were in the spring and summer of 2009. The health of employees during an outbreak such as H1N1 influenza plays a critical role in the continued operations of your business. It is vital you keep yourself and your employees healthy in order to maintain business operations. continue »

By Hostway

Looking for ways to increase your sales while the economy plods along the path to recovery? Why not expand your target market by opening your business to the world? continue »

By Hostway

You’ve penned the perfect headline. Your keywords are strategically scattered throughout pages of copy you refined for hours. You’re ready to grab your visitors’ attention and hold it all the way through to your sales pitch. But how much thought have you given to your final appeal—your call to action? continue »

By Jason O’Connor

If your business Web site doesn’t have a blog, get one. A blog, if done right, can act as a direct and indirect mechanism that brings large amounts of qualified visitors to your site, many of whom may become customers. continue »

By Winmark Business Solutions

Hiring someone is hard work — especially the first time. You’ll make mistakes. After you’ve made the hire and the employee has been oriented, it might be time to sit down and make some notes about what went right with your strategy and what went wrong. continue »

By Hostway

Online sales continue to grow despite the economy’s overall sluggishness. And with the holidays just around the corner, there’s no better time to start selling your products online. We’ve created a list to help you get started and organize your project along the way. continue »