It’s the prerequisite for the rest of your Web site education. Learn to identify the different parts that together make a Web site tick.
With a little bit of patience and a lot of research, you can build your own Web site. We can help you with the research.
Learn how to mix marketing prowess with technical savvy to get your Web site in front of your target audience and maximize conversions.
By Janet Attard
According to the results of a recent Performics study, consumers are looking forward to 2010 to get back on track financially. The findings come from the ninth month of consumer behavior findings in their “2009 Online Buyer Economic Trend Study.” continue »
By Tammy Elizabeth Southin
As a small business owner, have you considered offering white papers to generate leads? White papers add value to your business and demonstrate your expertise. Great white papers address your readers’ specific needs, build trust in your business and help to generate leads based on that trust. continue »
By Monique Martin
No small business can afford to ignore YouTube. It’s the second largest search engine in the world and getting your business videos highly ranked is a key element in any successful marketing strategy. Competing for keyword rankings on YouTube takes more than your typical SEO. continue »
By Gail Seymour
In the business world, access to email is imperative. For those working in an office, standard POP3 email services are generally sufficient. For those on the road, however, or in key positions, the added functionality of Microsoft’s Exchange Server means they can stay in contact with the office in real time. continue »
By Winmark Business Solutions
The cost of your organization’s Web site involves more than the cost of your project. You must consider the total cost of owning and maintaining your Internet site. Be prepared to ask related questions: How often will the site be updated? Who will update the site? What is the anticipated return on investment? continue »
By Monique Martin
As a small business, you can’t afford to miss any opportunity to increase the visibility of your Web site. While there’s some debate over what level of importance Google PageRank has in search result placement, it’s still a factor in their mysterious algorithm. That means that it’s something you simply can’t ignore. Here are 10 tips for improving your Google PageRank. continue »
By Melissa J Luther
Web site forms are useful for converting qualified, interested visitors to prospects and leads—and eventually into customers. However, people are often wary of giving away too much information too soon. How can you encourage visitors to provide enough useful information without scaring them away? continue »
By Julie Bombacino
Unlike neighboring gas stations or the two local grocery stores, knowing just who your competition is online isn’t as easy as looking out the window. So before you assume you know who your competitors are, go to Google and type in your main keyword/phrases. Who’s paying to be there? Who’s got the top natural search listings? Like it or not, these are your competitors. Take note. continue »
By Lynn Jordan
One of the most effective techniques for promoting your product is to offer a product demo for your Web site. A demonstration explains your product much better than a sales letter. It shows your prospects what your product really does. Of course, that brings up the question of how to make a product demo for your Web site. continue »
By Lynn Jordan
Some business owners think of YouTube as a place where people put up ridiculous videos of their kids and pets. Even Internet savvy business owners may wonder if YouTube is worth your time. The answer is a resounding YES. It doesn’t matter if your business is on line or off line. You will still benefit. continue »